Definition: Inspired by Seth Godin’s book, it’s that super extraordinary thing (like a literal purple cow) that makes your brand stand out in a sea of regular cows.
Use It In a Sentence: To differentiate from competitors, we need our own purple cow—something uniquely us!
More Definitions: Seed Phrase Definition, Pushing The Envelope Definition, Throwing Spaghetti at the Wall Definition, Silver Bullet Definition, Alt Attribute Definition, Storybrand Definition, Style Guide Definition
More Posts: Setting the Table – 5 Tips for Working Together in a Complex Go-to-Market Strategy
