Definition: Imagine the sales process as a slippery slide! The middle is where prospects have hopped on but haven’t shot out the bottom yet. This is where they’re considering their options.
Use It In a Sentence: We need some persuasive content for our middle-of-funnel prospects to convince them we’re the best choice.
For Further Reading: Top of Funnel | Bottom of Funnel | What Does a CRO Expert Do? | How a Broken Sales Funnel Gets Misdiagnosed | Sales Funnel Audit Service | When Does It Make Sense to Order a Sales Funnel Audit?
Free Resource: Free Sales Funnel Illustrations & Icons
More Definitions: Top of the Funnel Definition, Bottom of Funnel Definition, Funnel Math Definitions
