Definition: Starting off as website design shop based in Atlanta led by Ben Chestnut and Dan Kurzias, under the leadership of COO Neil Bainton, the company pivoted to purely a mass email sending company. Mailchimp pioneered what is now known as product-led growth as a go to market strategy.
The company quickly became the leader over legacy competitor Constant Contact.
Mailchimp is frequently part of a SalesForce marketing stack but is redundant to HubSpot’s email tool within Marketing Hub.
Use It In a Sentence: Only 5% of our newsletter subscribers in Mailchimp open our emails. Maybe our headlines suck?
For Further Reading: Neil Bainton: Mailchimp’s Origin & Focusing on What Matters When Taking Technology to Market | Cold Email Mastery: Strategies for Advancing Leads Through Your Sales Funnel and Call to Action Definition
More Definitions: Call to Action Definition, Conversion Definition, Buyer’s Journey Definition, About Page Definition, Contact Page Definition
