Definition: This is the process of identifying and cultivating potential customers for a business or organization. This can involve various marketing and sales tactics, such as content marketing, franchisor marketing, email marketing, search engine optimization, and social media, with the aim of attracting and capturing the attention of potential customers and encouraging them to provide their contact information for future communication.
Use It In a Sentence: We revamped our website and ad campaigns to improve lead generation and bring in more qualified prospects.
More Definitions: Lead Magnet Definition, Qualified Lead Definition, Low-Cost Leader Definition, E-commerce Definition, Lead Time Definition, and Call to Action Definition
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