Definition: This is the process of identifying and cultivating potential customers for a business or organization. This can involve various marketing and sales tactics, such as content marketing, email marketing, search engine optimization, and social media, with the aim of attracting and capturing the attention of potential customers and encouraging them to provide their contact information for future communication.
Use It In a Sentence: The ultimate goal of lead generation is to create a pool of qualified leads that can be nurtured and converted into paying customers.
More Definitions: Lead Magnet Definition, Qualified Lead Definition, Lead Generation Definition, Low-Cost Leader Definition, E-commerce Definition
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