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Home » Encyclopedia Terms » C » Conversion Rate Optimization (CRO) Definition

Conversion Rate Optimization (CRO) Definition

Definition: Conversion rate optimization (CRO) is the process of improving a website, landing page, or marketing campaign to increase the percentage of visitors who complete a desired action—such as making a purchase, signing up, or filling out a form. CRO uses strategies like A/B testing, better CTAs, improved design, and user experience enhancements to turn more traffic into conversions.

Use it in a Sentence: The e-commerce team focused on conversion rate optimization (CRO) by simplifying the checkout process and adding trust signals.

Why Conversion Rate Optimization (CRO) is Important

1. Maximises Existing Traffic

CRO improves results without the need to spend more on ads or generate extra visitors.

2. Boosts ROI

By turning more clicks into customers, CRO makes marketing campaigns more profitable.

3. Enhances User Experience

Optimisations like faster load times and simpler forms keep users engaged and satisfied.

4. Drives Sustainable Growth

Continuous testing and improvements ensure long-term performance gains.

From Visitors to Customers

Conversion rate optimization (CRO) turns traffic into measurable results. By refining the customer journey, businesses achieve higher growth without increasing ad spend.

More Definitions

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