Definition: A famous quote from the movie Glengarry Glen Ross, “coffee is for closers” is widely used in jest and sometimes seriously to remind sales team members that at the end of the day, success is measured by closed business.
Watch Seen | Video Explanation
In the film, Alec Baldwin plays a sales leader trying to motivate an underperforming team by withholding office perks (coffee) from non-performers. He utters the much repeated: “Coffee is for closers.”
Remarkably, the same scene is the origin of the famous “ABC” mantra, which stands for “Always Be Closing.”
Overall, the scene depicts the tension that can build within an organization when sales goals are not and how that impacts the sales team.
Within this particular group, the blame game has already started. The manager blames the sales team for not trying hard enough. The team blames management for not giving them quality prospects.
Use It In a Sentence: I hear what you’re saying about your mental health but coffee is for closers. Are we going to meet our sales goal?
More Definitions: Firing a Shotgun Definition, Fishing in a Barrel Definition, Closing Rate Definition, Shiny Object Syndrome Definition, Throwing a Hail Mary Definition, Gatekeeper Definition and Call to Action Definition
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Watch the Coffee is for Closers Scene from Glengary Glen Ross
What is the Meaning of Coffee is for Closers Mini Course
Eddie Davis talks lead identification and the evolution of outbound sales since the era the film depicts.
