Definition: In sales and marketing jargon, “cadences” refer to the structured sequence of activities or touchpoints that sales or marketing professionals use to engage with potential customers.
In contrast to one and done, these activities can include a mix of emails, phone calls, social media interactions, and face-to-face meetings, strategically timed and organized to effectively nurture leads, build relationships, and ultimately drive sales and are measurable at each step.
The goal of a sales or marketing cadence is to establish a consistent and effective rhythm of communication that keeps potential customers engaged and moving through the sales funnel.
A SaaS CMO would likely help the sales team identify the right set of prospects within the CRM and then write copy for emails and social interactions that speaks to the value proposition for that specific buyer persona.
HubSpot for Startups has a great discount on Sales Hub Pro, which is the module that includes cadences (also referred to as sequences).
Use It In a Sentence: Our team refined our email and call cadences to ensure more consistent follow-ups with leads, resulting in a noticeable increase in our conversion rates
More Definitions: Sequences Definitions, Sales Cycle Definitions, Objection Definitions, Opportunity Definitions, Waterfall Definition, Coffee Is for Closers, ICP Sales
Useful Posts: Cold Email Mastery: Strategies for Advancing Leads Through Your Sales Funnel
