MONTHLY ENGAGEMENT: Search Engine Optimization (SEO Services)
Get the Predictable Lead Flow from Search Results You Deserve
When your site ranks in the top results for a term your audience searches while in the buying cycle AND your messaging clearly demonstrates the value proposition, you get a reliable stream of new prospects fueling your growth.
Why not rank for lots of relevant terms?
THE RIGHT AUDIENCE
Stop wasting money & time talking to the wrong people and making a mess of your analytics with useless traffic.
RELEVANT TERMS
Target phrases that matter to your audience, have sufficient volume, and that you can actually rank for on your timeline.
PREDICTABLE DEAL FLOW
Get pages with messaging that converts to rank and pull new customers into your sales funnel reliably & affordably.
What Makes SEO Work as Top-of-Funnel for Your Business?
A real SEO strategy to get you revenue by your deadline requires:
Audience Research
Compelling Messaging
Targeting Keywords You Can Own…Soon
Targeting Relevant Keywords
Fixing Technical Issues
A Fast-Loading Site
Building Quality Backlinks
High-Conversion Landing Pages
Our SEO services include managing organic traffic growth transparently via shared project management boards and provide as much automated and custom reporting as required.
We keep management in the loop at all times and will build organic attribution into CRMs when feasible. Our Hubspot configuration includes this.
“SFP was able to provide a fresh perspective to our marketing and product messaging that will improve our SEO and sales.
I would highly recommend SFP’s services for both new sites that need the attention of an experienced marketer, or older sites that have become outdated and need a refresh.”
Wes Finley, Head of Growth – Protocol Labs
Global Web3 file storage competitor to Amazon Web Services (AWS)
THE PROBLEM
Many “SEO Experts” Can Only Build a One-Legged Stool
Ranking, messaging, speed, technical SEO, backlinking, and conversion rate optimization all have to work together to make SEO a meaningful top-of-funnel source.
Agencies…
Often Only Know One Piece of the Puzzle & Ignore Actual Sales
Agencies don’t independently manage themselves against KPIs and often unnecessarily create black boxes and chase irrelevant terms for the sake of billable hours.
Specialist Hires…
Too Expensive & Limited to Make Sense as Full-Time Employees
Technical SEO, link-building, & SEO research are not full-time jobs for sub-enterprise companies. Idle headcount is terrible for acquisition costs and morale.
We Judge Our SEO Services On What Happens Further Down the Funnel
When you work with us, understand that we’re bootstrapping entrepreneurs at heart, and we know that no one wants SEO in a vacuum…you want sales.
We hired SFP because our e-commerce go-to-market was not working. We had a beautiful website and two marketing agencies working for us with no growth and negative ROI after 10 months. While we had lots of meetings filled with “creativity” and buzzwords, as far as we could tell there was no strategy to get positive ROI in the future.
SFP’s deep dive helped us understand how a digital marketing sales funnel works and what specific actions to take to get a repeatable/scalable digital marketing funnel going. They also spoke to us in terms we could understand as non-technical marketers and gave us a lot more confidence in what KPIs we should care about on an ongoing basis.
We highly recommend SFP’s services as a group that understands the big picture and can develop a true strategy. We will be calling on them to help us manage various strategic initiatives in the future.
Other Wins: Brand story clarified & enhanced, sales ops efficiency increased, analytics capabilities amplified, marketing & sales accountability systems implemented, affiliate channel built, inbound wholesale channel built.
Brad Coolidge
Founder & Head Chef
Piedmont BBQ Co.
Gourmet, “heat & eat” BBQ boxes shipped nationwide (USA market).
Head of Growth Services Provided to Date:
Top-of-Funnel: Laser-targeted, attention-grabbing headlines & supporting copy: Organic Search, Paid Search, Social Posts (Instagram, Facebook, LinkedIn, Affiliates)
Mid-Funnel: Clear, concise, trust-building copy & design: High-Conversion Landing Pages (Shopify)
Bottom of Funnel: Logical product organization with mouth-watering descriptions & incentives to buy now: Shopify Products & Checkout
Re-Sell/Up-Sell: Long-term relationship-building & further educating about value prop: Newsletter (Hubspot), Retargeting (Google)
