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MONTHLY ENGAGEMENT: Head of Growth Services

Accelerate Your Growth Today with Our Player-Coach Approach to Revenue Leadership

For finance, technical, and product-led companies, week-to-week planning that drives a true go-to-market strategy is critical.

If you want someone you can trust to dramatically increase sales by deploying resources and capital like they are their own, this service is for you.

CMO Services
Our goal is to help clients make lots of money. It’s that simple.

AUDIENCE <>VALUE PROP CLARITY

Stop wasting money & time talking to the wrong people and confusing the right people.

TEAM OPTIMIZATION & TRAINING

Align interests & build skills to create the high-performance, rapid-growth culture you want.

TOOLS IMPLEMENTATION & OPTIMIZATION

Add headcount because you need more human-to-human time, not because your technology is behind.

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You Know How Your Expensively-Assembled Set of Tools & Talent Has Had Plenty of Time to Create the Growth You Deserve…And Hasn’t?

Instead of suffering through:

Additional confusion

Finger-pointing

Ever-more-convoluted & expensive approaches to go-to-market strategy

…Why not have us:

Study your audience

Clarify your value prop

Fix your brand, configure your tools, & train your team to help your clients fall in love

…That’s Our Fractional CMO Service

Sales Funnel Audit Service

Our Clients Communicate in Bursts…Because We Keep Them So Busy

Eddie – “The Money Man”
You bring in the clients and build the infrastructure to keep them here. The client hub and HubSpot system your team created this season transformed how we operate—simplifying our process and boosting our response time across the board. You are a visionary and a closer.”

“Good Morning, Eddie. I am carving out some time today to work on your stuff. I appreciate all you’re doing. It’s all your fault I’m so busy. We currently have 20 trailers that are in the production phase!”

“Hey Professor, I’m underwater right now with consults, operations and project mgmt but I want to make sure this gets prioritized and will get those deliverables to you asap…We need to look into a strategic hire sooner than later, I am overwhelmed. You’ve got our digital presence humming with a steady flow of inbounds, WHICH I LOVE, & I want to make sure we grow in a controlled way; so important to keep our level of service consistently 5-Star. Talk soon!”

Lots of Success for a Company Founded in Late 2022

Tech Stack

FRANCHISOR

Before:

1 $75k franchisee deal per quarter. $300k/year.

After:

$30M in inbound franchisee deal flow in 6 months. Over 100 deals just off SEO.

SAAS

Before:

10% annualized revenue growth.

After:

5X’d revenue in 6 months. Shut off all paid advertising before the end of “the season” so staff could catch up.

SPECIALTY EQUIPMENT

Before:

Prototype with no sales.

After:

$8M inbound pipe within 3 months (of existence). The only iconic brand in its space.

SPECIALTY ACCOUNTING SERVICES

Before:

Despite two agencies on retainer, no inbound deal flow over 12-year period.

After:

1st inbound deal within a month. Running at >3/week in year 2.

What Head of Sales & Marketing Services Do We Provide?

We analyze your company and drive growth via…

Audience Research

Positioning/ Messaging

Branding

Marketing Automation

Sales Automation

Marketing Team Management

Sales Team Management

High-Ticket Closing

Biz Dev/Partner Acquisition

Vendor/Agency Management

Technology Management

Management Analytics

We manage tasks transparently via shared project management boards and provide as much automated and custom reporting as required.

We keep management in the loop at all times and employees on-task and growing their skills.

Wes Finley - Protocol Labs

“SFP was able to provide a fresh perspective to our marketing and product messaging that will improve our SEO and sales.

I would highly recommend SFP’s services for both new sites that need the attention of an experienced marketer, or older sites that have become outdated and need a refresh.”

Wes Finley, Head of Growth – Protocol Labs

Global Web3 file storage competitor to Amazon Web Services (AWS)

THE PROBLEM

Small Companies Can’t Afford to Carry Expensive Specialist Employees Nor Agencies

Especially with under-developed sales funnels

Agencies…

Focus On a Single Piece of the Funnel & Have Mixed Motives

Agencies don’t independently manage themselves against KPIs and often unnecessarily create black boxes, invent billable hours, and raise spend for the sake of agency markup.

Senior Leadership…

Have Their Hands Full & No Time to Master New Skills

Senior leaders need to drive their part of the core business: deliver the value, make clients happy, build the software, find the right relationships, manage investors, & more.

Real Results from Working with Us

Post Rebrand, Relaunch of Website, Google Ads & SEO Revamp…

400% Increase in Gross Revenue & 30% Higher Average Deal Size…In Less than 6 Months

Established B2B SaaS Suite

Post Rebrand, Relaunch of Website & Google Ads Buildout…

Every $1 of Ad Spend Results in $350 of Qualified Business… Usually Touch-1 Conversions

Luxury Home Services

Post Brand, Website & CRM Buildout, Launch of ABM

$350k in Qualified Pipeline Built in 2 Months… with No Existing Reputation in Target Market

B2B SaaS Startup

Our Head of Growth Services Free Up Your Small Company’s Budget for Growth

With our unique ability to lead marketing, sales, business development, support, implementation, product, and other teams, you’ll build the revenue you need to bring in the right C-Suite executives when you’re really ready.

We hired SFP because our e-commerce go-to-market was not working. We had a beautiful website and two marketing agencies working for us with no growth and negative ROI after 10 months. While we had lots of meetings filled with “creativity” and buzzwords, as far as we could tell there was no strategy to get positive ROI in the future.

SFP’s deep dive helped us understand how a digital marketing sales funnel works and what specific actions to take to get a repeatable/scalable digital marketing funnel going. They also spoke to us in terms we could understand as non-technical marketers and gave us a lot more confidence in what KPIs we should care about on an ongoing basis.

We highly recommend SFP’s services as a group that understands the big picture and can develop a true strategy. We will be calling on them to help us manage various strategic initiatives in the future.

Other Wins: Brand story clarified & enhanced, sales ops efficiency increased, analytics capabilities amplified, marketing & sales accountability systems implemented, affiliate channel built, inbound wholesale channel built.

Brad Coolidge - Piedmont BBQ Co.

Brad Coolidge

Founder & Head Chef

Piedmont BBQ Co.

Gourmet, “heat & eat” BBQ boxes shipped nationwide (USA market).

CMO Services Provided:

Top-of-Funnel: Laser-targeted, attention-grabbing headlines & supporting copy: Organic Search, Paid Search, Social Posts (Instagram, Facebook, LinkedIn, Affiliates)

Mid-Funnel: Clear, concise, trust-building copy & design: High-Conversion Landing Pages (Shopify)

Bottom of Funnel: Logical product organization with mouth-watering descriptions & incentives to buy now: Shopify Products & Checkout

Are You Ready for the Revenue Leadership Your Company Deserves?

It all starts with our contact form.

FROM 100% DIGITAL TO PURELY RELATIONAL (AND EVERYTHING IN BETWEEN)

Our Goal Is to Help Clients Make Lots of Money. It's That Simple.

And we love teaching our clients how to effectively go to market along the way.

We increase your revenue while educating you about the who, what, and why so that you and your staff are gaining skills that will accelerate your business growth even faster.

Need Sales Funnel Help?

Let's talk about the challenges your company is facing.

Yes, this is a "Sales Call" in the sense that you'll want to decide if a relationship with us makes sense and vice versa.

But our approach is that sales is something you do FOR people, not something you do TO people.

For people like you, that's explaining how we can solve complex sales and marketing challenges together at huge ROI. And we'll cover how important it is that we teach your team how we did it along the way, too.

Sound interesting? Please gather a list of your toughest challenges, so we can talk them through on this FREE introductory call.

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    Services & Capabilities

    Sales Funnel Services
    Top of Funnel

    Search Engine Optimization - SEO Services

    Pay Per Click/SEM

    Paid Social

    Organic Social

    Account-Based Marketing - ABM

    Middle of Funnel

    Websites

    App Store Profiles

    Newsletters

    Retargeting/Remarketing

    Bottom of Funnel

    Relational/Contractual/Closer

    Demo/Guided Tour

    Freemium/In-App Upgrade

    Checkout/Digital Purchase

    Fractional Services

    Head of Growth Services

    CMO Services

    CRO Services

    Bank Marketing

    Sales Training

    Marketing Training

    Agency Advisory Services

    Capabilities

    Branding

    Print Design

    Video Production

    Animation

    Podcast Production

    App<>CRM Integration

    Sales & Marketing Stack Configuration

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