MONTHLY ENGAGEMENT: Head of Growth Services
Accelerate Your Growth Today with Our Player-Coach Approach to Revenue Leadership
For finance, technical, and product-led companies, week-to-week planning that drives a true go-to-market strategy is critical.
If you want someone you can trust to dramatically increase sales by deploying resources and capital like they are their own, this service is for you.
AUDIENCE <>VALUE PROP CLARITY
Stop wasting money & time talking to the wrong people and confusing the right people.
TEAM OPTIMIZATION & TRAINING
Align interests & build skills to create the high-performance, rapid-growth culture you want.
TOOLS IMPLEMENTATION & OPTIMIZATION
Add headcount because you need more human-to-human time, not because your technology is behind.
Request More Info
Se Habla Español
You Know How Your Expensively-Assembled Set of Tools & Talent Has Had Plenty of Time to Create the Growth You Deserve…And Hasn’t?
Instead of suffering through:
Additional confusion
Finger-pointing
Ever-more-convoluted & expensive approaches to go-to-market strategy
…Why not have us:
Study your audience
Clarify your value prop
Fix your brand, configure your tools, & train your team to help your potential clients fall in love
…That’s Our Head of Growth Service
Our Clients Communicate in Bursts…Because We Keep Them So Busy
“Eddie – “The Money Man”
You bring in the clients and build the infrastructure to keep them here. The client hub and HubSpot system your team created this season transformed how we operate—simplifying our process and boosting our response time across the board. You are a visionary and a closer.”
SaaS CEO
“Good Morning, Eddie. I am carving out some time today to work on your stuff. I appreciate all you’re doing. It’s all your fault I’m so busy. We currently have 20 trailers that are in the production phase!”
Specialty Equipment Startup Founder
“Hey Professor, I’m underwater right now with consults, operations and project mgmt but I want to make sure this gets prioritized and will get those deliverables to you asap…We need to look into a strategic hire sooner than later, I am overwhelmed. You’ve got our digital presence humming with a steady flow of inbounds, WHICH I LOVE, & I want to make sure we grow in a controlled way; so important to keep our level of service consistently 5-Star. Talk soon!”
Landscape Design CEO
Lots of Success for a Company Founded in Late 2022
FRANCHISOR
Before:
1 $75k franchisee deal per quarter. $300k/year.
After:
$30M in inbound franchisee deal flow in 6 months. Over 100 deals just off SEO.
SAAS
Before:
10% annualized revenue growth.
After:
5X’d revenue in 6 months. Shut off all paid advertising before the end of “the season” so staff could catch up.
SPECIALTY EQUIPMENT
Before:
Prototype with no sales.
After:
$8M inbound pipe within 3 months (of existence). The only iconic brand in its space.
SPECIALTY ACCOUNTING SERVICES
Before:
Despite two agencies on retainer, no inbound deal flow over 12-year period.
After:
1st inbound deal within a month. Running at >3/week in year 2.
What Head of Sales & Marketing Services Do We Provide?
We analyze your company and drive growth via…
Audience Research
Branding
Positioning/Messaging
Sales Team Management
Marketing Team Management
Partner Acquisition/Management
Vendor/Agency Management
Tech Stack/Automation Management
We manage tasks transparently via shared project management boards and provide as much automated and custom reporting as required.
We keep management in the loop at all times and employees on-task and growing their skills.
“SFP was able to provide a fresh perspective to our marketing and product messaging that will improve our SEO and sales.
I would highly recommend SFP’s services for both new sites that need the attention of an experienced marketer, or older sites that have become outdated and need a refresh.”
Wes Finley, Head of Growth – Protocol Labs
Global Web3 file storage competitor to Amazon Web Services (AWS)
THE PROBLEM
Small Companies Can’t Afford to Carry Expensive Specialist Employees Nor Agencies
Especially with under-developed sales funnels
Agencies…
Focus On a Single Piece of the Funnel & Have Mixed Motives
Agencies don’t independently manage themselves against KPIs and often unnecessarily create black boxes, invent billable hours, and raise spend for the sake of agency markup.
Senior Leadership…
Have Their Hands Full & No Time to Master New Skills
Senior leaders need to drive their part of the core business: deliver the value, make clients happy, build the software, find the right relationships, manage investors, & more.
Real Results from Working with Us
Post Rebrand, Relaunch of Website, Google Ads & SEO Revamp…
400% Increase in Gross Revenue & 30% Higher Average Deal Size…In Less than 6 Months
Established B2B SaaS Suite
Post Rebrand, Relaunch of Website & Google Ads Buildout…
Every $1 of Ad Spend Results in $350 of Qualified Business… Usually Touch-1 Conversions
Luxury Home Services
Post Brand, Website & CRM Buildout, Launch of ABM…
$350k in Qualified Pipeline Built in 2 Months… with No Existing Reputation in Target Market
B2B SaaS Startup
Our Head of Growth Services Free Up Your Small Company’s Budget for Growth
With our unique ability to lead marketing, sales, business development, support, implementation, product, and other teams, you’ll build the revenue you need to bring in the right C-Suite executives when you’re really ready.
We hired SFP because our e-commerce go-to-market was not working. We had a beautiful website and two marketing agencies working for us with no growth and negative ROI after 10 months. While we had lots of meetings filled with “creativity” and buzzwords, as far as we could tell there was no strategy to get positive ROI in the future.
SFP’s deep dive helped us understand how a digital marketing sales funnel works and what specific actions to take to get a repeatable/scalable digital marketing funnel going. They also spoke to us in terms we could understand as non-technical marketers and gave us a lot more confidence in what KPIs we should care about on an ongoing basis.
We highly recommend SFP’s services as a group that understands the big picture and can develop a true strategy. We will be calling on them to help us manage various strategic initiatives in the future.
Other Wins: Brand story clarified & enhanced, sales ops efficiency increased, analytics capabilities amplified, marketing & sales accountability systems implemented, affiliate channel built, inbound wholesale channel built.
Brad Coolidge
Founder & Head Chef
Piedmont BBQ Co.
Gourmet, “heat & eat” BBQ boxes shipped nationwide (USA market).
CMO Services Provided:
Top-of-Funnel: Laser-targeted, attention-grabbing headlines & supporting copy: Organic Search, Paid Search, Social Posts (Instagram, Facebook, LinkedIn, Affiliates)
Mid-Funnel: Clear, concise, trust-building copy & design: High-Conversion Landing Pages (Shopify)
Bottom of Funnel: Logical product organization with mouth-watering descriptions & incentives to buy now: Shopify Products & Checkout
Re-Sell/Up-Sell: Long-term relationship-building & further educating about value prop: Newsletter (Hubspot), Retargeting (Google)
Are You Ready for the Revenue Leadership Your Company Deserves?
It all starts with our contact form.
Frequently Asked Questions
Funny you should ask. For roles that require vision and strategy, our Fractional Heads of Growth have a unique position:
- They get to look at lots of sales funnel types across similar and different industries.
- They’re sought out to review and advise early stage marketing sales and sales technology and services.
- They get to run experiments and test results.
- They manage blended teams globally, so managing different cultures and personalities is just part of their day to day work.
No, our relationships are generally hourly and billed via invoice. We think of growth as coming in phases or waves. It’s very common for our work to temporarily “drown” our clients, in which case sales funnel development needs to slow down.
Don’t worry. Our Heads of Growth are also well-versed in scaling. They know CRM configuration, team training, and even how to implement internal apps and process to build the capacity to ride the wave and then unlock the next phase of growth.
Developing talent and filling knowledge gaps is just part of the job for our Heads of Growth. We work hand in hand with Chief Revenue Officers, Chief Marketing Officers, COOs, CEOs and others. While we don’t typically where the CEO hat, we’re happy to provide “the vision” when it make sense and wear other senior hats as well.
Our Heads of Growth are experts in actually doing the work and know the tools. For that reason, they can have thoughtful conversations on almost and sales and marketing topic. We bring both startup and big corporate experience to the table including Samsung, Facebook, Coca Cola, CNN and others.
We’ve also built partnerships with many public companies and private companies including tech, retail, banks & credit unions and others.
No. We’re happy to work with your existing team but we also have a deep roster of collaborators that can fill in the gaps related to revenue generation.
We build brands from scratch and put together the funnels ourselves and this is generally the best approach if time is of the essence.
Unless a product or service just isn’t ready yet (early stage software), our work is generally to build huge sales funnels at speed.
For privately held startups, we’ve built a number of 8-figure sales funnels in less than a year and will soon count a number of 9-figure funnels among our accomplishments.
We aim to return at least a 10x within a calendar year on our time and any tools and ad spend we recommend. For many, we’ve significantly exceeded that very quickly.
