MONTHLY ENGAGEMENT: Fractional CRO Services
Get the Sales & Revenue Leadership You Need to Accelerate Growth
Struggling with stagnant or declining revenue? Our fractional CROs know how to diagnose broken sales funnels and revenue leaks, then fix them while coaching your team to own the process.
If you want a trusted leader to optimize your revenue engine by deploying capital and resources like it’s their own, this service is for you.
STRATEGY
Our mission is to build a scalable revenue model fast, driving shorter sales cycles, increased deal size, and higher close rates.
LEADERSHIP
Our CROs integrate seamlessly with your team, owning revenue strategy, sales operations, forecasting, and coaching your sales & marketing teams to hit targets.
ACCELERATION
Want a revenue leader fluent in KPIs and ROI who can coach sales & marketing to collaborate and crush quotas? Meet your new player-coach who drives results everyone will celebrate.
Book a Free Consultation
Se Habla Español
You Know How Your Sales & Marketing Machines Had Plenty of Time to Create the Growth You Deserve… And Hasn’t?
Instead of suffering through:
Disconnected sales & marketing efforts
Blame games between departments
Complicated, expensive revenue strategies that don’t work
…Why not have us:
Analyze your entire revenue funnel
Align sales & marketing on clear revenue goals
Optimize your process, technology, & team performance to close more deals faster
…That’s Our Fractional CRO Service
Our Clients Communicate in Bursts… Because We Keep Them So Busy
“Eddie – Our CMO, “The Money Man”
You bring in the clients and build the infrastructure to keep them here. The client hub and HubSpot system your team created this season transformed how we operate—simplifying our process and boosting our response time across the board. You are a visionary and a closer.”
SaaS CEO
“Good Morning, Eddie. I am carving out some time today to work on your stuff. I appreciate all you’re doing. It’s all your fault I’m so busy. We currently have 20 trailers that are in the production phase!”
Specialty Equipment Startup Founder
“Hey Professor, I’m underwater right now with consults, operations and project mgmt but I want to make sure this gets prioritized and will get those deliverables to you asap…We need to look into a strategic hire sooner than later, I am overwhelmed. You’ve got our digital presence humming with a steady flow of inbounds, WHICH I LOVE, & I want to make sure we grow in a controlled way; so important to keep our level of service consistently 5-Star. Talk soon!”
Landscape Design CEO
Lots of Success for a Company Founded in Late 2022
FRANCHISOR
Before:
1 $75k franchisee deal per quarter. $300k/year.
After:
$30M in inbound franchisee deal flow in 6 months. Over 100 deals just off SEO.
SAAS
Before:
10% annualized revenue growth.
After:
5X’d revenue in 6 months. Shut off all paid advertising before the end of “the season” so staff could catch up.
SPECIALTY EQUIPMENT
Before:
Prototype with no sales.
After:
$8M inbound pipe within 3 months (of existence). The only iconic brand in its space.
SPECIALTY ACCOUNTING SERVICES
Before:
Despite two agencies on retainer, no inbound deal flow over 12-year period.
After:
1st inbound deal within a month. Running at >2/week in year 2.
Our Chief Revenue Officers
Shane Weaver
Jodi Sevigny
Wes Finley
Eddie Davis
How We Help
Startups
Problem:
Product-market fit exists but sales process and revenue predictability are disjointed, inconsistent, or missing leading to uncertainty.
Solution:
We define and deploy scalable sales processes, integrate marketing and sales efforts, and build forecast models.
Results:
Early wins turn into repeatable revenue growth and investor-ready forecasts.
Scale-Ups
Problem:
Sales teams are large or distributed, but revenue growth stalls due to poor pipeline management and weak sales enablement.
Solution:
We diagnose bottlenecks, optimize pipeline health, implement revenue operations, and train sales & marketing alignment.
Results:
Smoother funnel velocity unlocks predictable multi-million dollar growth phases.
Established Companies
Problem:
Legacy sales channels or products underperform, and internal teams can’t identify or fix revenue leaks.
Solution:
We provide objective assessments, challenge assumptions, and implement best practices for revenue recovery.
Results:
Teams become empowered, aligned, and significantly more effective at growing revenue.
How Would You Like to Work with Us?
We’re comfortable across the spectrum.
*Yes, we help marketing agencies, too, and promise not to let anyone know that we helped yours.
Mainstreet to Cutting-Edge Corner Companies Globally Love Our Coaching Approach to Marketing…
Distributed storage.
WEB3
San Francisco
BBQ food boxes.
E-COMMERCE
Atlanta
Lifestyle agency.
AGENCY
New York
Global art platform.
SAAS
Atlanta
QA boot camp.
E-LEARNING
Los Angeles
Accounting services.
PROF SERVICES
Luxembourg
Music platform.
SAAS
Reno
Apprenticeship platform.
SAAS/EDTECH/HRTECH
Miami
Credits & incentives.
PROF SERVICES
5 US Offices
CAD marketplace.
SAAS/MARKETPLACE
Seattle
Fitness CRM.
SAAS/FITTECH
Dubai
Crypto fashion.
E-COMMERCE
Atlanta
Screening platform.
HRTECH
New York City
Services franchisor.
FRANCHISOR
USA/CAN
Custom equipment.
EQUIPMENT
Utah
Review platform.
E-COMMERCE
Atlanta
Corporate art.
SAAS
Atlanta
Decor & lifestyle boutique.
E-COMMERCE
Utah
Fabrication and manufacturing.
FABRICATION
Michigan
Hot tub retailer.
E-COMMERCE
Utah
Performance water bottles.
E-COMMERCE
Vermont
Custom equipment.
EQUIPMENT
Utah
Computer science education.
ED-TECH/CONSULTING
Miami
Get the Revenue Engine & Leadership to Unlock Your Growth
Interim/Fractional/Virtual CRO Services On a Budget That Fits Your Business Stage
When you ask for revenue strategy, are you getting buzzwords, disconnected tactics, or finger-pointing instead of results?
Our Fractional CROs reshape your entire revenue approach, bringing proven leadership to startups through enterprises alike. Whether you need a stopgap after a CRO exit or fractional leadership to scale faster, we fill the gap and drive results.
Revenue & Sales Strategy Development
Looking for a clear, actionable revenue strategy your team can rally around? Want a roadmap that tracks measurable progress and drives pipeline growth?
Want a revenue blueprint that your whole team can follow, tracking measurable progress weekly? We dig deep into your ideal buyers, their pain points, decision-making dynamics, and the specific sales motions already in place across your organization. Then we architect a strategy rooted in buyer behavior, market realities, and your unique value proposition.
We don’t just hand you a playbook, we map out execution tactics that create alignment across marketing, sales, and customer success. Our aim is to generate a predictable pipeline, shorten sales cycles, and remove friction at every stage. Everything is built for real-world execution, fast, focused, and measurable.
Existing Sales & Revenue Team Enablement
Want to unlock more performance from your current sales and revenue team? Ready to develop future leaders and instill best practices that stick?
We partner directly with your sales and revenue leaders to identify performance gaps, coach on high-impact selling techniques, and introduce scalable best practices tailored to your business model. Whether your team needs skill development, leadership training, or just a sharper focus on revenue-driving activities, we get them operating at a higher level.
We also reinforce the connection between sales and marketing, aligning incentives, messaging, and metrics. From new reps to seasoned sellers, everyone gains confidence and clarity on how to win more consistently.
Weekly “Sprint” Execution Management
Tired of high-priority initiatives stalling out or getting lost in the shuffle? Want a weekly rhythm that keeps your team focused on what moves the needle?
We operate like an embedded execution engine, managing weekly sprints, leading stand-ups, and ensuring tasks are completed with urgency and accuracy. But we don’t stop at project management. We help prioritize the most critical revenue levers and make sure those initiatives stay front and center.
That means eliminating distractions, keeping timelines sacred, and measuring what matters. Every week, your team moves faster, stays more focused, and delivers better results across marketing, sales, and customer experience.
Hiring & Talent Assessment
Struggling to define the roles you need to grow your revenue function? Want to avoid expensive hiring missteps and build a stronger, more aligned team?
We go beyond resumes and org charts to assess your team’s current capabilities, revenue potential, and structural gaps. We help define what your next wave of growth requires, from player-coach sales leaders to operational support that unlocks scale.
Once role clarity is established, we partner with you in writing job descriptions, refining interview processes, and sourcing candidates who fit not just the job but your culture and growth trajectory.
Revenue Reporting & Analytics
Frustrated with inconsistent reporting and unclear pipeline visibility? Want real-time insights that drive smarter decisions and accurate forecasting?
We build or refine your entire revenue reporting ecosystem, from CRM dashboards to performance KPIs, so leadership has a clear view of progress, problems, and possibilities. Our approach ensures your data is accurate, timely, and actionable. That means cleaner pipeline views, tighter forecasts, and smarter decisions across departments.
We also establish consistent reporting rhythms and train your team to leverage insights to course-correct fast. With us, your reporting turns into a forward-looking growth tool, not just a rearview mirror.
Complex Deal Support & Closing Strategy
Want your sales team to stand out with narratives and tailored strategies? Ready to give them the support they need to close big, complex deals?
We embed with sales leadership to support your most strategic opportunities, from crafting high-impact messaging and ROI narratives to anticipating objections and aligning internal stakeholders. Whether the deal involves multiple decision-makers, long cycles, or competitive headwinds, we help shape a narrative and strategy that tips the odds in your favor.
We also review proposals, join prep calls, and offer live coaching to strengthen closing motions. The result? Larger deals, faster closes, and more confidence on the biggest stages.
Many firms can’t connect marketing with revenue. When they complete our recommendations, they’re often seeing 2-4X revenue improvement within a quarter and accelerating from there.
How Do You Find Out if Our Fractional CRO Services Are Right for You?
Step #1: Let’s discuss your needs (Free). Together, we’ll explore:
Your product or service
Your current challenges
Your team & their capabilities
Your goals
Step #2: We’ll give you a quote expressed in $’s/week and hours/week.
Step #3: We integrate with your team and set up shared task (Trello) and KPI monitoring (CRM, etc.).
Step #4: Watch your results grow week on week.
Ready to Find Out if Our Fractional CRO Services Are Right for You?
Book a Free Consultation:
*Yes, you are welcome to bring real problems to the call. We encourage that. Please share them prior and we can even record the call if you like.
If we don’t think we can give you a dramatic return on investment, we’ll decline your project.
And we’ll tell you why.
Ways We Drive Growth
We analyze your company, get to know your team & systems, and provide…
Audience Research
Positioning/ Messaging
Rebranding/ Branding
Marketing Automation
Sales Automation
Marketing Team Management
High-Ticket Closing
Sales Team Management
Biz Dev/Partner Acquisition
Agency Management
Technology Management
Management Analytics
How Our CRO Services are Delivered?
We integrate our CRO expertise into your revenue and management teams for as long as you need.
Some businesses reach their growth goals without ever hiring a full-time CRO.
Others leverage us to build the foundation, coach teams, and multiply revenue before promoting internal leaders or hiring a full-time CRO.
“SFP was instrumental in helping my team reimagine our product’s marketing strategy, helping us extract a compelling story to help fuel our sales funnels.
Starting with a detailed audit of our existing GTM strategy, Eddie offered great insight from his decades of experience.
The value greatly exceeded the costs of his service. I look forward to his guidance as we continue to grow! He’s also just a great guy!”
Ryan Johnson, CEO – Cymasphere
Global music composition SaaS
THE PROBLEM
Having a Full-Time Executive-Level CRO Can Be a Huge Risk
Especially When Revenue Growth Is Stalled
Revenue Team…
Focus on activity but lack clear pipeline ownership & forecasting discipline
Your teams may be tactical experts but without leadership, revenue goals remain out of reach.
Senior Leadership…
Know Growth Goals but Can’t Translate Them into Actionable Sales & Revenue Plans
Business objectives fail to connect with what sales and marketing teams actually do.
Our Fractional Chief Revenue Officers Are Ready to Bring Confidence & Energy to Your Revenue Engine
Our experienced revenue leaders partner with sales, marketing, and executive teams, delivering reporting and coaching that moves the needle on your revenue goals.
We hired SFP because our e-commerce go-to-market was not working. We had a beautiful website and two marketing agencies working for us with no growth and negative ROI after 10 months. While we had lots of meetings filled with “creativity” and buzzwords, as far as we could tell there was no strategy to get positive ROI in the future.
SFP’s deep dive helped us understand how a digital marketing sales funnel works and what specific actions to take to get a repeatable/scalable digital marketing funnel going. They also spoke to us in terms we could understand as non-technical marketers and gave us a lot more confidence in what KPIs we should care about on an ongoing basis.
We highly recommend SFP’s services as a group that understands the big picture and can develop a true strategy. We will be calling on them to help us manage various strategic initiatives in the future.
Other Wins: Brand story clarified & enhanced, sales ops efficiency increased, analytics capabilities amplified, marketing & sales accountability systems implemented, affiliate channel built, inbound wholesale channel built.
Brad Coolidge
Founder & Head Chef
Piedmont BBQ Co.
Gourmet, “heat & eat” BBQ boxes shipped nationwide (USA market).
CMO Services Provided:
Top-of-Funnel: Laser-targeted, attention-grabbing headlines & supporting copy: Organic Search, Paid Search, Social Posts (Instagram, Facebook, LinkedIn, Affiliates)
Mid-Funnel: Clear, concise, trust-building copy & design: High-Conversion Landing Pages (Shopify)
Bottom of Funnel: Logical product organization with mouth-watering descriptions & incentives to buy now: Shopify Products & Checkout
Re-Sell/Up-Sell: Long-term relationship-building & further educating about value prop: Newsletter (Hubspot), Retargeting (Google)
