PACKAGE: Fitness Marketing Services
Get the Engagement, Brand Strength, and Growth Your Fitness Business Deserves
Struggling to stand out in the saturated fitness space? Our fitness marketing services are built to help gyms, studios, trainers, and wellness brands attract new members, improve retention, and grow sustainably, whether you’re launching your first studio or scaling nationally.
If you’re ready to build a brand that motivates, converts, and retains fitness-minded customers, this service is for you.
FITNESS-FOCUSED PLAN
We understand the fitness industry’s nuances, from member churn cycles and seasonal demand to competition from digital fitness brands. We build your strategy to meet the real challenges of today’s wellness market.
FULL-FUNNEL ENGAGEMENT
We become and extension of your team, driving brand awareness, lead generation, and member engagement across digital, social, and in-person channels, with your business model and growth goals front and center.
SUSTAINABLE GROWTH
We deliver results: more qualified leads, higher member retention, stronger brand identity, and better ROI from your marketing budget, no fads, no fluff.
Book a Free Consultation
Se Habla Español
You Know How Your Current Fitness Marketing Isn’t Delivering Consisent Growth?
Instead of suffering through:
Low Membership signups or class attendance
Poor engagement with your digital content
Difficulty converting leads into loyal members
…Why not have us:
Clarify your value proposition & competitive edge
Create compelling campaigns that inspire action
Build marketing systems that scale with your business
…That’s Our Fitness Marketing Service
Our Clients Communicate in Bursts…Because We Keep Them So Busy
“Eddie – Our CMO, “The Money Man”
You bring in the clients and build the infrastructure to keep them here. The client hub and HubSpot system your team created this season transformed how we operate—simplifying our process and boosting our response time across the board. You are a visionary and a closer.”
SaaS CEO
“Good Morning, Eddie. I am carving out some time today to work on your stuff. I appreciate all you’re doing. It’s all your fault I’m so busy. We currently have 20 trailers that are in the production phase!”
Specialty Equipment Startup Founder
“Hey Professor, I’m underwater right now with consults, operations and project mgmt but I want to make sure this gets prioritized and will get those deliverables to you asap…We need to look into a strategic hire sooner than later, I am overwhelmed. You’ve got our digital presence humming with a steady flow of inbounds, WHICH I LOVE, & I want to make sure we grow in a controlled way; so important to keep our level of service consistently 5-Star. Talk soon!”
Landscape Design CEO
Lots of Success for a Company Founded in Late 2022
FRANCHISOR
Before:
1 $75k franchisee deal per quarter. $300k/year.
After:
$30M in inbound franchisee deal flow in 6 months. Over 100 deals just off SEO.
SAAS
Before:
10% annualized revenue growth.
After:
5X’d revenue in 6 months. Shut off all paid advertising before the end of “the season” so staff could catch up.
SPECIALTY EQUIPMENT
Before:
Prototype with no sales.
After:
$8M inbound pipe within 3 months (of existence). The only iconic brand in its space.
SPECIALTY ACCOUNTING SERVICES
Before:
Despite two agencies on retainer, no inbound deal flow over 12-year period.
After:
1st inbound deal within a month. Running at >2/week in year 2.
What Fitness Marketing Services Do We Provide?
We analyze your company and drive growth via…
Audience Persona Development
Fitness Branding & Messaging
Lead Generation & Funnel Optimization
Social Media & Content Strategy
Paid Media Campaign Management
Automation Management
Website & Conversion Optimization
Performance Reporting & KPI Tracking
We manage tasks transparently via shared project management boards and provide as much automated and custom reporting as required.
We keep management in the loop at all times and employees on-task and growing their skills.
How We Help
Startups
Problem:
You’ve built something great, but no one knows it yet. You need visibility, credibility, and a plan that brings in paying members.
Solution:
We define your positioning, create a go-to-market plan, and launch high-impact campaigns to generate buzz, leads, and your first core community of loyal members.
Results:
A strong opening, early brand advocates, and a foundation for repeatable member acquisition.
Scale-Ups
Problem:
Your brand is growing, but your marketing isn’t keeping up — inconsistent messaging, ineffective ad spend, and patchy lead flow across locations.
Solution:
We audit your current strategy, unify your brand voice, and build scalable systems for lead generation, content, and campaign management.
Results:
Better conversion rates, more predictable revenue, and a marketing operation that supports growth without burning out your team.
Established Companies
Problem:
Growth has slowed. You’re facing stronger competition, changing consumer behavior, or falling engagement across your digital platforms.
Solution:
We refine your brand positioning, unlock new marketing channels (or improve existing ones), and re-engage your audience through fresh, authentic messaging and campaigns.
Results:
Improved retention, revived brand energy, and a strategy built for long-term relevance.
How Would You Like to Work with Us?
We’re comfortable across the spectrum.
*Yes, we help marketing agencies, too, and promise not to let anyone know that we helped yours.
Mainstreet to Cutting-Edge Corner Companies Globally Love Our Coaching Approach to Marketing…
Distributed storage.
WEB3
San Francisco
BBQ food boxes.
E-COMMERCE
Atlanta
Lifestyle agency.
AGENCY
New York
Global art platform.
SAAS
Atlanta
QA boot camp.
E-LEARNING
Los Angeles
Accounting services.
PROF SERVICES
Luxembourg
Music platform.
SAAS
Reno
Apprenticeship platform.
SAAS/EDTECH/HRTECH
Miami
Credits & incentives.
PROF SERVICES
5 US Offices
CAD marketplace.
SAAS/MARKETPLACE
Seattle
Fitness CRM.
SAAS/FITTECH
Dubai
Crypto fashion.
E-COMMERCE
Atlanta
Screening platform.
HRTECH
New York City
Services franchisor.
FRANCHISOR
USA/CAN
Custom equipment.
EQUIPMENT
Utah
Review platform.
E-COMMERCE
Atlanta
Corporate art.
SAAS
Atlanta
Decor & lifestyle boutique.
E-COMMERCE
Utah
Fabrication and manufacturing.
FABRICATION
Michigan
Hot tub retailer.
E-COMMERCE
Utah
Performance water bottles.
E-COMMERCE
Vermont
Custom equipment.
EQUIPMENT
Utah
Computer science education.
ED-TECH/CONSULTING
Miami
Get the Strategic Plan & Campaign Execution to Accelerate Growth
Fitness Marketing Services Aligned to Your Business Goals
Tired of generic agency playbooks that don’t understand the fitness industry?
Our fitness marketing services are designed for the realities of gym and studio marketing, where timing, transformation, and trust drive every conversion. Whether you’re pre-launch, scaling fast, or reinventing your brand, we help you attract the right audience and keep them engaged.
Go-to-Market Strategy & Brand Planning
Launching a new offering or entering a new market?
We help you make a memorable entrance with a go-to-market strategy that aligns with your goals and speaks directly to your ideal customers. Whether you’re introducing a new service, opening a location, or repositioning an existing brand, we guide you through every critical step.
That includes competitor analysis, naming and brand architecture, messaging frameworks, and positioning strategy that makes your value crystal clear. We don’t just help you say what you do, we help you say why it matters and why you’re different. And when you’re ready to launch, we help translate strategy into real-world campaigns that create traction fast.
Performance Marketing: Paid Media, Lead Gen & Conversion
Need to scale and convert more leads?
We bring together paid media and performance marketing into a single, outcome-driven system that drives leads and revenue. From Meta, Google, and YouTube to niche channels that make sense for your audience, we design campaigns that meet potential members where they are and guide them toward action.
But traffic is only half the equation. We build out the full funnel: custom landing pages, email nurturing flows, and compelling CTAs that drive conversions, not just clicks. Every element is measured, optimized, and tied to ROI so you know what’s working and what’s next.
Member Retention & Lifecycle Marketing
Struggling with churn?
Acquisition is just the beginning. Real growth happens when you retain, re-engage, and build loyalty over time. We map out your full member lifecycle and create thoughtful, strategic touchpoints that keep your community connected. From onboarding journeys and personalized emails to reactivation campaigns, limited-time offers, and referral programs, we help you stay top of mind without being pushy.
Whether it’s automated or manual, every message has a purpose: to turn casual users into long-term champions. Because keeping the members you already have is the smartest growth strategy around.
Fitness-Focused Content & Social Strategy
Need content to energizes and converts??
We create content that speaks the language of your brand — and your fitness community. Whether it’s Instagram reels that stop the scroll, blog posts that inform, or instructor spotlights that inspire, everything we produce is designed to drive engagement and loyalty. We also build out your content calendar and posting strategy, so you’re consistent and aligned with key campaigns.
From top-funnel inspiration to retention-driven storytelling, we make sure your brand shows up in the feed in a way that’s bold, authentic, and on-brand. Content shouldn’t be filler, it should be a growth engine.
Website & Landing Page Optimization
Your website should be your best salesperson, not just a pretty brochure.
We audit and optimize your site to improve performance across four key areas: speed, mobile responsiveness, SEO, and conversion design. That means building in structure that’s search-friendly, simplifying navigation, tightening copy, and ensuring that CTAs do their job. Whether it’s a new site or a landing page refresh, we design with purpose, helping you turn site visitors into leads, signups, or paying members.
Every element is user-tested and goal-driven, with analytics to back it up. Because your digital front door should work just as hard as your best instructor.
Performance Tracking & Marketing Analytics
What’s working? What’s not? We turn guesswork into clarity.
We don’t believe in vanity metrics. Instead, we focus on setting up marketing dashboards and performance reports that tie every campaign and channel to real business outcomes — like leads, conversion rates, memberships, CPA, and lifetime value. Whether you need a high-level executive view or granular insights for your marketing team, we’ll make sure you can track what matters most.
We also help you interpret what the numbers mean, where to optimize, and how to adjust in real time. Data should drive your strategy, not just sit in a spreadsheet.
Many firms can’t connect marketing with revenue. When they complete our recommendations, they’re often seeing 2-4X revenue improvement within a quarter and accelerating from there.
How Do You Find Out if Our Fitness Marketing Services Are Right for You?
Step #1: Let’s discuss your needs (Free). Together, we’ll explore:
Your product or service
Your current challenges
Your team & their capabilities
Your goals
Step #2: We’ll give you a quote expressed in $’s/week and hours/week.
Step #3: We integrate with your team and set up shared task (Trello) and KPI monitoring (CRM, etc.).
Step #4: Watch your results grow week on week.
Ready to Find Out if Our Fitness Marketing Services Are Right for You?
Book a Free Consultation:
*Yes, you are welcome to bring real problems to the call. We encourage that. Please share them prior and we can even record the call if you like.
If we don’t think we can give you a dramatic return on investment, we’ll decline your project.
And we’ll tell you why.
Ways We Drive Growth
We analyze your company, get to know your team & systems, and provide…
Audience Research
Positioning/ Messaging
Rebranding/ Branding
Marketing Automation
Sales Automation
Marketing Team Management
High-Ticket Closing
Sales Team Management
Biz Dev/Partner Acquisition
Agency Management
Technology Management
Management Analytics
How We Deliver Fitness Marketing Services
We partner with your team. Whether you’re a solo operator, have an in-house marketer, or need us to lead the entire effort. We build a flexible relationship based on your needs and stage of growth.
Some clients need full campaign support, others just want strategy and playbooks.
We’re here to help where it counts and hand off when you’re ready to run.
“SFP was instrumental in helping my team reimagine our product’s marketing strategy, helping us extract a compelling story to help fuel our sales funnels.
Starting with a detailed audit of our existing GTM strategy, Eddie offered great insight from his decades of experience.
The value greatly exceeded the costs of his service. I look forward to his guidance as we continue to grow! He’s also just a great guy!”
Ryan Johnson, CEO – Cymasphere
Global music composition SaaS
THE PROBLEM
Marketing in the Fitness Industry Isn’t Just About Pretty Pictures or Pumped-Up Slogans
It’s about trust, results, and consistency
Marketing Team…
Focus on Executing Tactics & Lose Sight of KPIs & ROI
Your marketing team is often overwhelmed with day-to-day operations, leaving little time for strategy, content creation, or performance tracking. Without a system, marketing becomes reactive.
Owners & Leadership…
Know the Value & Goals but Not How to Translate Them into Customer Speak
They want growth and better ROI but may not have insight into what’s working or how to scale marketing without overextending internal resources.
We Provide the Clarity, Strategy, and Execution Your Fitness Brand Needs to Grow
Whether you’re building a member base from scratch or scaling into new markets, we give you a marketing engine that works as hard as you do.
We hired SFP because our e-commerce go-to-market was not working. We had a beautiful website and two marketing agencies working for us with no growth and negative ROI after 10 months. While we had lots of meetings filled with “creativity” and buzzwords, as far as we could tell there was no strategy to get positive ROI in the future.
SFP’s deep dive helped us understand how a digital marketing sales funnel works and what specific actions to take to get a repeatable/scalable digital marketing funnel going. They also spoke to us in terms we could understand as non-technical marketers and gave us a lot more confidence in what KPIs we should care about on an ongoing basis.
We highly recommend SFP’s services as a group that understands the big picture and can develop a true strategy. We will be calling on them to help us manage various strategic initiatives in the future.
Other Wins: Brand story clarified & enhanced, sales ops efficiency increased, analytics capabilities amplified, marketing & sales accountability systems implemented, affiliate channel built, inbound wholesale channel built.
Brad Coolidge
Founder & Head Chef
Piedmont BBQ Co.
Gourmet, “heat & eat” BBQ boxes shipped nationwide (USA market).
CMO Services Provided:
Top-of-Funnel: Laser-targeted, attention-grabbing headlines & supporting copy: Organic Search, Paid Search, Social Posts (Instagram, Facebook, LinkedIn, Affiliates)
Mid-Funnel: Clear, concise, trust-building copy & design: High-Conversion Landing Pages (Shopify)
Bottom of Funnel: Logical product organization with mouth-watering descriptions & incentives to buy now: Shopify Products & Checkout
Re-Sell/Up-Sell: Long-term relationship-building & further educating about value prop: Newsletter (Hubspot), Retargeting (Google)
