Definition: The “Zigzag Method” is a sales and marketing strategy that involves taking a meandering approach to reaching potential customers. Instead of following a clear and defined path, the zigzag method relies on a hit-or-miss approach, bouncing from one prospect to the next without any real plan or strategy in place.
This haphazard method is often used by inexperienced salespeople who don’t have a solid understanding of their target audience or the best ways to reach them. The end result is usually a lot of time and energy wasted on fruitless endeavors, with little to show for it in terms of actual sales. So, if you’re looking for a surefire way to burn out and fail in sales, give the zigzag method a try!
Use It In a Sentence: After realizing the futility of the zigzag method, the sales team decided to focus on creating a more targeted and effective approach to reach their customers.
More Definitions: Closing the Deal Definition, Deal States Definition, Opportunity Definition, Style Guide Definition, Yield Management Definition
For Further Reading: When Does It Make Sense to Order a Sales Funnel Audit? | How a Broken Sales Funnel Gets Misdiagnosed | Sales Funnel vs Pipeline: What’s the Real Difference?
