Definition: In sales and marketing, “UA” typically stands for “User Acquisition.” This term refers to the process and strategies employed by companies to attract new users or customers to their products or services.
User Acquisition is a critical metric in evaluating the growth and success of a product, especially in digital and online businesses where attracting and retaining users is essential for sustainability and expansion.
Use it in a Sentence: Our team’s primary focus this quarter is to optimize our UA strategies to increase the number of active users on our mobile app, thereby boosting overall revenue.
More Definitions: GA4 Definition, Google Tag Manager Definition, Conversion Definition, Conversion Rate Optimization Definition, Team Page Definition
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