Definition: Professionals within an organization who are responsible for cold outreach. When properly trained, they avoid one and done and use a combination of calling, emailing, and social network connections to get a prospect’s attention.
With a more complex sales product, the are typically focused on “qualifying” a lead, which creates a prospect.
That prospect is then often handed off to an Account Executive for closing.
Use It In a Sentence: The company’s success in the last quarter can be attributed to the dedicated efforts of its SDRs, who managed to set a ton of qualified demos.
More Definitions: Sales Cycle Definition, Salary Squatting Definition, Account Development Representatives (ADRs)
Useful Posts: 10 Tips to Tighten Up Your Software Sales Pitch | When Does It Make Sense to Order a Sales Funnel Audit?
