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Retargeting Definition

What Is Retargeting?

Retargeting is a powerful digital strategy used to reach individuals who previously interacted with your website or app but didn’t complete a key action—like making a purchase or signing up for a service. By using tracking technologies like cookies or pixels, you can display personalized ads to these users across various platforms, nudging them to return and convert.

Example in a Sentence:
The marketing team implemented a remarketing campaign to re-engage cart abandoners, resulting in a 30% uplift in completed checkouts.


Why It Matters

  • Reconnect with Warm Leads – Reach users already aware of your brand and increase their likelihood of converting.
  • Boost Conversion Efficiency – These campaigns often deliver higher ROI compared to cold outreach.
  • Stay Top of Mind – Strategic ad placements reinforce brand awareness and encourage repeat visits.
  • Align with the Funnel – Helps support every stage—from awareness to decision-making—by keeping your offer visible.

Top Re-Engagement Tactics

1. Behavior-Based Personalization

Serve highly relevant ads based on what users viewed, clicked, or engaged with previously.

2. Automated Ad Workflows

Trigger ad sequences automatically after a visitor leaves your site. This saves time while ensuring timely messaging.

3. Account-Focused Campaigns

In B2B scenarios, tailor your messaging for key decision-makers within high-value companies.


More Definitions

(From the Sales & Marketing Jargon Encyclopedia)


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