Definition: Retargeting is a digital marketing strategy that involves targeting individuals who have previously interacted with a website or a mobile app but did not complete a desired action, such as making a purchase or signing up for a newsletter.
This is done by placing cookies on the user’s device when they visit a website, which then allows advertisers to display targeted ads to these users as they browse other sites on the internet. The goal of retargeting is to re-engage these potential customers and encourage them to return to the original website to complete their transaction or action.
Use It In a Sentence: After noticing that many visitors were leaving their website without completing a purchase, the online retailer implemented a retargeting campaign, which resulted in a significant increase in sales as past visitors were reminded of the products they had viewed when they saw the retargeted ads on other websites.
More Definitions: Remarketing Definition, Smarketing Definition, Nuisance Marketing Definition, Joint Venture Marketing Definition, Product-Market Fit Definition
For Further Reading: Top of Funnel in Focus: Pay per Click – Raise Your PPC Intelligence | SEO, PPC, Paid Social: What Are All These Freaking Tools?
