Funnels We Fix, Build, & Manage:

Download the List
Home » Encyclopedia Terms » R » Retargeting

Retargeting

Definition: Retargeting is a digital marketing strategy that involves targeting individuals who have previously interacted with a website or a mobile app but did not complete a desired action, such as making a purchase or signing up for a newsletter.

This is done by placing cookies on the user’s device when they visit a website, which then allows advertisers to display targeted ads to these users as they browse other sites on the internet. The goal of retargeting is to re-engage these potential customers and encourage them to return to the original website to complete their transaction or action.

Use It In a Sentence: After noticing that many visitors were leaving their website without completing a purchase, the online retailer implemented a retargeting campaign, which resulted in a significant increase in sales as past visitors were reminded of the products they had viewed when they saw the retargeted ads on other websites.

Looking to re-engage visitors who have previously interacted with your brand? Our sales funnel course provide strategies to implement effective retargeting campaigns that boost conversions.

More Definitions: Remarketing DefinitionSmarketing DefinitionNuisance Marketing Definition, Joint Venture Marketing Definition, Product-Market Fit Definition

For Further Reading: Top of Funnel in Focus: Pay per Click – Raise Your PPC IntelligenceSEO, PPC, Paid Social: What Are All These Freaking Tools?

Contact Sales Funnel Professor

Funnels We Fix, Build, & Manage:

Download the List

Services & Capabilities

Sales Funnel Services
Top of Funnel

Search Engine Optimization - SEO Services

Pay Per Click/SEM

Paid Social

Organic Social

Account-Based Marketing - ABM

Middle of Funnel

Websites

App Store Profiles

Newsletters

Retargeting/Remarketing

Bottom of Funnel

Relational/Contractual/Closer

Demo/Guided Tour

Freemium/In-App Upgrade

Checkout/Digital Purchase

Fractional Services

Head of Growth Services

CMO Services

CRO Services

Bank Marketing

Sales Training

Marketing Training

Agency Advisory Services

Capabilities

Branding

Print Design

Video Production

Animation

Podcast Production

App<>CRM Integration

Sales & Marketing Stack Configuration

Sales Funnel Professor and The Professor's likeness are trademarks of ETC Software. Unauthorized use is strictly prohibited.