What Is Retargeting?
Retargeting is a powerful digital strategy used to reach individuals who previously interacted with your website or app but didn’t complete a key action—like making a purchase or signing up for a service. By using tracking technologies like cookies or pixels, you can display personalized ads to these users across various platforms, nudging them to return and convert.
Example in a Sentence:
The marketing team implemented a remarketing campaign to re-engage cart abandoners, resulting in a 30% uplift in completed checkouts.
Why It Matters
- Reconnect with Warm Leads – Reach users already aware of your brand and increase their likelihood of converting.
- Boost Conversion Efficiency – These campaigns often deliver higher ROI compared to cold outreach.
- Stay Top of Mind – Strategic ad placements reinforce brand awareness and encourage repeat visits.
- Align with the Funnel – Helps support every stage—from awareness to decision-making—by keeping your offer visible.
Top Re-Engagement Tactics
1. Behavior-Based Personalization
Serve highly relevant ads based on what users viewed, clicked, or engaged with previously.
2. Automated Ad Workflows
Trigger ad sequences automatically after a visitor leaves your site. This saves time while ensuring timely messaging.
3. Account-Focused Campaigns
In B2B scenarios, tailor your messaging for key decision-makers within high-value companies.
More Definitions
(From the Sales & Marketing Jargon Encyclopedia)
- Retargeting Strategies – Tactical breakdowns of how to structure a retargeting campaign at every funnel stage.
- Retargeting Analytics – Analyzing performance metrics to optimize retargeting performance.
- Retargeting Ads – Ad formats designed to reconnect with previous website visitors.
- Information Retargeting – A method that personalizes ads based on user behavior and content interaction.
- Retargeting Automation – The use of automation tools to trigger personalized ads in real-time without manual input.
- Display Advertising Networks – A display advertising network connects advertisers with online publishers
Useful Posts
(From the Sales Funnel Professor Blog)
