Definition: “Meh” describes a lackluster or uninspired approach to marketing and branding.
A “meh” company exhibits minimal effort or creativity in distinguishing itself from competitors, resulting in bland or unremarkable promotional strategies that fail to capture attention or generate strong consumer engagement.
This term conveys a sense of indifference or mediocrity in how the company presents itself to the market.
Use It In a Sentence: Despite offering a solid product, the company’s “meh” marketing strategy left them struggling to stand out, as their bland advertisements and generic branding failed to make a memorable impact on potential customers.
More Definitions: KPI Definition, Buyer Persona Definition, ROI Definition, Upselling Definition, Hardware Wallet Definition, Minimal Lovable Product (MLP) Definition, Net Promoter Score (NPS) Definition, ABC Always Be Closing, Coffee Is for Closers
Useful Posts: The Most Common Beginner Sales & Marketing Error: One and Done Meaning | Defining Your Bank Marketing Strategy