Definition: Low ticket refers to products or services that are priced at a relatively low amount, typically involving lower-cost transactions compared to high-ticket items.
These products are often characterized by a simpler purchasing decision, shorter sales cycle, and a higher volume of sales.
Low ticket items generally require less financial commitment from customers and are often used to attract a broader audience, drive volume sales, and build customer relationships.
Use It In a Sentence: By focusing on low ticket items, the company was able to appeal to a wider audience, increase transaction frequency, and build a larger customer base, which provided a steady stream of revenue and opportunities for upselling higher-priced products.
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