A low-cost leader is a company or brand that provides products or services at a lower price than its competitors while still maintaining a high level of quality. This strategy is designed to attract price-sensitive customers who are looking for the best value for their money. Low-cost leaders often achieve this by keeping their operating costs low, using economies of scale, or by offering basic or stripped-down versions of products.
Use It In a Sentence: The company positioned itself as a low-cost leader in the market by offering high-quality products at a significantly lower price than its competitors, attracting price-sensitive customers and increasing market share.
More Definitions: Lead Magnet Definition, Low-Cost Leader Definition, Qualified Lead Definition, Conversion Definition, Weighted Pipeline Definition
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