Definition: A fractional CRO (Chief Revenue Officer) is a part-time executive who helps grow a company’s revenue without the full-time cost. They bring leadership, strategy, and experience to sales and marketing teams. This role works best for growing businesses that need expert guidance but aren’t ready to hire a full-time CRO.
Example in a Sentence: The startup hired a fractional CRO to lead revenue strategy and align their sales and marketing teams.
Why is a Fractional CRO Important?
1. Brings Senior Leadership Without Full-Time Cost
A fractional CRO gives companies access to experienced leadership without the expense of a full-time hire.
2. Aligns Sales and Marketing Teams
They help teams work together toward the same goals, making it easier to drive revenue growth.
3. Fast, Strategic Growth
With clear strategy and leadership, businesses grow faster and avoid costly mistakes.
Drive Smarter Growth with Less Risk
A fractional CRO offers the experience and leadership of a full-time CRO, just part-time. This allows businesses to scale smartly, align teams, and focus on what works to drive revenue.
Many companies pair Fractional CRO Chief Revenue Officer Services with Fractional CMO Services to create a strong, unified go-to-market strategy without the need to hire multiple full-time executives.
More Definitions:
- SDR: A Sales Development Rep who contacts and qualifies leads for the sales team.
- AE: An Account Executive who manages client relationships and closes deals.
- Sequences: Pre-planned sets of emails or calls used to reach leads.
- Cadences: The rhythm or schedule of outreach activities like calls, emails, and follow-ups.
- HubSpot: A popular CRM tool that helps manage sales, marketing, and customer relationships.
- CRM Hygiene: Keeping your contact data clean, updated, and accurate in your CRM system.
- Fractional SDR: A part-time sales rep who focuses on prospecting and qualifying leads to keep your pipeline active without a full-time hire.
Useful Posts:
- ABM as Top of Funnel: How account-based marketing starts your sales funnel strong.
- Sales Funnel Show Stoppers: How to Identify & Remove Them
