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Home » Encyclopedia Terms » E » E-commerce

E-commerce

Definition: E-commerce, short for electronic commerce, refers to the buying and selling of goods or services using the internet, and the transfer of money and data to execute these transactions.

It is a significant aspect of the modern sales and marketing landscape, enabling businesses to reach a global market, personalize marketing strategies, and streamline the sales process through various online platforms.

Use it in a Sentence: By integrating advanced analytics into their e-commerce strategy, the company was able to tailor its marketing efforts, resulting in a significant increase in online sales and customer engagement.

Related Terms: Lead Generation Definition, Opportunity Definition, Conversion Definition

Further To Read: Bill Harper on Iconic Brands, Stand Out from the Crowd with Expert Bank Marketing Services

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Sales Funnel Services
Top of Funnel

Search Engine Optimization/SEO

AI Search Optimization/AEO

Pay Per Click/SEM

Paid Social

Organic Social

Account-Based Marketing/ABM

Middle of Funnel

Websites

App Store Profiles

Newsletters

Retargeting/Remarketing

Bottom of Funnel

Relational/Contractual/Closer

Demo/Guided Tour

Freemium/In-App Upgrade

Checkout/Digital Purchase

Capabilities

Branding

Print Design

Video Production

Animation

Podcast Production

App<>CRM Integration

Sales & Marketing Stack Configuration

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