Definition: “Eat what you kill” in sales refers to a compensation model where a salesperson’s earnings are directly tied to the revenue they generate. In this model, income primarily comes from commissions or bonuses based on the sales they make, rather than a fixed salary.
The phrase underscores the idea that salespeople are responsible for their financial success, earning more when they close deals and generate business, with little to no guaranteed income if they fail to make sales.
This approach emphasizes individual performance, accountability, and rewards those who are highly effective at selling.
Use it in a sentence: In a “eat what you kill” sales environment, top performers thrive on the commission structure, knowing that their income will directly reflect their ability to close deals and generate revenue.
