Definition: This phrase refers to blindly following a particular idea or belief, often without fully understanding it. It originates from the 1978 mass suicide of the followers of Jim Jones, in which they drank poisoned Kool-Aid. In the context of sales and marketing, it can refer to a team or individual fully embracing a new strategy or tactic without critically evaluating its effectiveness.
Use It In a Sentence: I don’t want to just be drinking the Kool-Aid on this new marketing strategy. Let’s make sure we critically evaluate its effectiveness.
More Definitions: Coffee Is for Closers Definition, Throwing Spaghetti at the Wall Definition, Spray and Pray Definition, Fishing in a Barrel Definition, Boiling the Ocean Definition, Connect the Dots Definition, Crack the Code Definition, Shiny Object Syndrome Definition
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