Definition: This is used to describe the process of gathering more detailed information about a specific aspect of a sales or marketing strategy. It suggests that the speaker is looking beyond surface-level data to uncover deeper insights.
Use It In a Sentence: We need to drill down into the data to see which demographics are most interested in our product.
More Definitions: Metronoming, Remarketing, Retargeting, Smarketing, Minimal Lovable Product (MLP) Definition, Net Promoter Score (NPS), The Juice is Worth the Squeeze
Useful Posts: Solving Dysfunctions: Eddie Davis on Accountability in “I See Dead People Processes and Technology” Podcast
