Definition: Conversion refers to the point at which a recipient of a marketing message performs a desired action. In digital marketing, this could be when a visitor to a website makes a purchase, signs up for a newsletter, registers for a webinar, downloads a whitepaper, or engages in any other specific action that the marketer intends to elicit.
Conversion is a key indicator of the effectiveness of a marketing strategy, as it measures how well the marketing efforts are translating into actual results, such as sales or leads.
Use it in a Sentence: After optimizing the website’s layout and simplifying the checkout process, the online store saw a significant increase in its conversion rate, indicating that more visitors were now completing purchases.
Related Definitions: Conversion Rate Optimization Definition, Touch-1 Conversion Definition, Retargeting, Remarketing, E-commerce Definition, GA4 Definition, Low-Cost Leader Definition, Mailchimp Definition
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