Definition: This is about linking disparate pieces of data, insights, or concepts to discern patterns, trends, or narratives that might not be immediately evident. It’s an essential skill in marketing to identify opportunities or solve problems.
Use It In a Sentence: By analyzing our customer feedback and online behavior, we were able to connect the dots and design a product they really wanted.
Why it Matters: In marketing, data and insights often come from fragmented sources—surveys, analytics, social media, or customer interactions. On their own, these pieces can seem disconnected, but connecting the dots reveals the bigger picture. This skill allows teams to uncover hidden opportunities, anticipate customer needs, and craft strategies that drive real business impact. Without it, valuable insights risk being overlooked or underutilized.
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