Definition: BANT stands for Budget, Authority, Need, and Timeline. It’s a sales qualification framework used to assess and prioritize potential leads or prospects.
- Budget: Determines if the prospect has the financial resources to purchase your product or service.
- Authority: Identifies if the prospect is the decision-maker or has influence over the purchasing decision.
- Need: Assesses whether the prospect has a need for your product or service and how it aligns with their requirements.
- Timeline: Evaluates the prospect’s timeframe for making a decision or purchasing.
Using BANT helps sales teams focus on leads that are most likely to convert.
Use It In a Sentence: During our sales meeting, I used the BANT framework to qualify the lead, ensuring they had the Budget, Authority, Need, and Timeline for our solution.
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