If you’ve been reading our blog, you may recall our interview of Esfera’s Nick Nunes. From a home base in Brazil, Esfera provides UX/UI assistance to global companies.
And since then, Esfera has launched their new podcast, Beyond UX, they were kind enough to invite Sales Funnel Professor’s Eddie Davis to join for Episode 1.
In this episode, Andre Fetter and Eddie discuss a number of topics surrounding the intersection of user experience and sales funnels, but also broader go to market challenges and tech trends.
Topics include:
- Definitions of sales and marketing in modern B2B sales funnels
- Role of research
- Known categories versus educating the market
- UX/UI’s role in broken sales funnels and PLG
- Founder brands
- UX/UI patterns on mobile and desktop
- UI/UI frontier on virtual reality and augmented reality platforms
- What’s changed in sales from a pre SEO, PPC, Organic Social days with sales and what’s the same
- The role of trust across funnels
- The future of sales careers and the impact of AI
- How Sales Funnel Professor defines Head of Growth success and what phase shifts mean
Catch the episode in full here and if you ask questions on YouTube, be sure to @ comment us.
A big thank you to the Esfera team for hosting!
