PACKAGE: ~70-PAGE, 16-LENS ANALYSIS + 1-HOUR RECORDED DEBRIEF
Break Into the US Market & Compete with the Best
The US is the gold standard for global brands—the world’s largest economy and the most competitive marketplace. But breaking in isn’t easy.
Success in the US means playing at the highest level. Consumer expectations, buying behaviors, and marketing dynamics differ, and well-established international brands struggle when they don’t adapt.
We help you level up your brand, refine your positioning, and build a marketing strategy that ensures you don’t just enter the market—you run with the pros and win.
Book a Free Consultation with Eddie to See If We See At Least a 10X Return In Your Future:
This Is An End-To-End Audit of Your Entire Sales Funnel
Top of Funnel
Establish brand visibility & credibility
- Market Positioning Review – Are you differentiated from US competitors?
- Messaging & Value Proposition Audit – Does your story resonate with US consumers?
- Channel Strategy Assessment – Are you using the right platforms?
- Competitive Benchmarking – What are US competitors doing to attract attention?
- Brand Perception Analysis – How does your brand appear to US audiences?
Middle of Funnel
Strengthen engagement & trust with potential customers
- Website & UX Optimization – Is your site structured for US buyer expectations?
- Localized Content & Thought Leadership – Do your blogs, case studies, and social content address US pain points?
- Lead Nurturing & CRM Strategy – Are you effectively using email, retargeting, and automation to stay top-of-mind?
- Social Proof & Trust Signals – Are you leveraging testimonials, case studies, and influencer partnerships?
Bottom of Funnel
Turn engagement into revenue & scale
- Conversion Rate Optimization – Are checkout flows, CTAs, and pricing structured for US buyers?
- Sales Enablement – Do your sales materials, demos, and outreach align with US expectations?
- Paid Media & Performance Marketing Strategy – How do you optimize paid ads for lead generation and direct sales?
- Performance Tracking & Continuous Optimization – What KPIs and adjustments are needed post-launch?
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Our Process: Your Roadmap to US Market Success
STEP #1: FREE CONSULTATION
We start with a 30-minute consultation to understand your brand, challenges, and goals.
This call helps us assess your current positioning and whether your brand is primed for the US market.
You’ll walk away with initial insights on what’s working, what’s missing, and the critical next steps.
STEP #2: FULL US MARKET AUDIT
We conduct a deep-dive audit covering the awareness, consideration, and conversion stages of your funnel.
This includes:
- Competitive analysis & market positioning review
- Messaging, content, and digital presence assessment
- Lead generation & sales strategy evaluation
- Channel & platform optimization insights
You’ll receive a 50 – 70 page report with key findings and recommendations, prior to a recorded call so you can prepare questions and get recorded answers (video & transcript)
STEP #3: MASTER THE MARKET
With a clear roadmap in hand, it’s time to implement.
You have three options.
- Done for You: We handle execution, from messaging to campaigns and market optimization.
- Do it Yourself: Your team takes the lead using our strategic playbook
- Hybrid Approach: A collaboration where we support key areas while your team executes other areas.
Regardless of the approach, we ensure you have the right tools, strategies, and insights to successfully scale in the US market.
Common US Readiness Transformations
LOST IN TRANSLATION
Before:
A European brand expands to the US using direct translations of its original ad campaigns. The messaging felt generic, failing to connect with American consumers. Sales stalled
After:
After a US market audit, their messaging was revamped with localized storytelling and a stronger value proposition tailored to the US market. Sales increased.
THE WRONG CHANNELS
Before:
A Japanese electronics brand relied on the same marketing channels that worked in Asia – focusing on in-store promotions. They struggled with low visibility and weak online engagement.
After:
A gap analysis of their digital presence, they shifted their strategy to targeted paid ads. Their website traffic increased and online sales outpaced retail within a year.
PRICE PERCEPTION PROBLEM
Before:
A Latin American brand entered the US market at the same price points as home. US consumers perceived the brand as too cheap, assuming poor quality.
After:
A pricing review uncovered misalignment in pricing psychology. Brand was repositioned with as a “quality-based” provider, premium visuals incorporated, and pricing adjusted. Revenue per unit rose without impacting sales volume.
SOCIAL MEDIA MISFIRE
Before:
A Middle Eastern brand launched in the US with a Facebook-heavy strategy, mirroring what worked in their home market. Engagement was low, brand awareness stagnated.
After:
A channel analysis revealed that TikTok and Instagram Reels were the real opportunity. Budgets were shifted and a US food influencer campaign launched. Engagement rates rose within months of launch.
IGNORING LOCAL COMPETITION
Before:
A German company enter the US assuming their European market dominance would translate. The overlooked key US competitors and failed to differentiate.
After:
A competitive analysis exposed gaps in their positioning. Messaging was refined to address their differentiators compared to their competitors. B2B lead conversion rates increased.
