PACKAGE: SALES & MARKETING STACK AUDIT
Discover the Right Tools & How to Configure Them for Maximum Sales Efficiency…In Less Than a Week
“I didn’t realize how much manual work we could offload to our systems. SFP gave us the game plan.”
If you want to accelerate sales and drastically improve analytics and strategy and can’t wait on your team to get up to speed, this package is for you.
CRM
No business can reach its potential while flying blind. A modern customer relationship management system is the nerve center of everything marketing, sales, and strategy and can be your most powerful tool.
MARKETING AUTOMATION
Why wait for time in a team member’s schedule to get the right message in front of a potential customer? The right systems work 24-7 to incentivize strangers to move down your funnel through understanding to purchase.
SALES TEAM STEROIDS
Stop wasting your sales team’s time with data gathering and directionless prospecting. Help them engage at the perfect time to build a relationship, close business, and grow their variable compensation.
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What’s In the Sales & Marketing Stack Audit Report?
We Analyze & Document Recommendations On…
Audience Targeting
Sales Status Tracking
Pipeline Segmentation
Trigger-Based Communications
Timer-Based Communications
Sales Team Support
Marketing->Sales Handoff
Revenue Forecasting
Churn Management
Marketing Analytics
Sales Analytics
Management Analytics
Workflow Automation
Our Sales & Marketing Stack Audits are delivered in 30 to 70-page PDFs with thorough screenshot references.
We are happy to provide live access to our reports in Google Slides for clients that wish to copy-paste our screenshots and recommendations into development tickets or other systems.
Note: You may also want to consider our sales funnel audit services if traffic, messaging, positioning, conversion rate optimization and other issues are a concern.
“SFP was able to provide a fresh perspective to our marketing and product messaging that will improve our SEO and sales.
I would highly recommend SFP’s services for both new sites that need the attention of an experienced marketer, or older sites that have become outdated and need a refresh.”
Wes Finley, Head of Growth – Protocol Labs
Global Web3 file storage competitor to Amazon Web Services (AWS)
THE PROBLEM
Team Members Only Know Their Piece of the Funnel
Especially Within Complex Funnels for Complex Offerings
Junior Marketing & Sales Members…
Understand Specific Tasks within Their Area but Can’t Optimize Across the Whole Funnel
Every team member deserves maximum support from the toolkit and must work in a way that “sets the table” for the rest of the team.
Senior Leadership…
Don’t Have Time to Stay Current on New Technology & Best Practices
Need to focus on strategy and leadership but can’t steer the ship without a complete picture of what’s working and what isn’t.
Our Audits Have a 5-Day Turnaround…Implementing Our Recommendations Can Drive Noticeable Improvement within 2 Weeks
With our forensic deep dive, eye for spotting bottlenecks and problems, and comprehensive understanding of the realm of possibilities, we deliver actionable insights on tight timelines.
What Do I Need to Do?
Step #1: Document your sales & marketing tools and be sure you can share access.
Step #2: Request Your Audit. Include the Above & We’ll Confirm We See a 10X Return or Decline Your Request and Tell You Why.
Step #3: Share Systems Access as Needed.
Step #4: Receive Your Audit & Do a 1-Hour Debrief.
Step #1: Complete This Application Form
Sales & Marketing Stack Audit Price:
$2,000 USD
That’s right…if we can’t clearly see that our work will return you $20k within a calendar year, we’ll decline.
And we’ll tell you why.
We hired SFP because our e-commerce go-to-market was not working. We had a beautiful website and two marketing agencies working for us with no growth and negative ROI after 10 months. While we had lots of meetings filled with “creativity” and buzzwords, as far as we could tell there was no strategy to get positive ROI in the future.
SFP’s deep dive helped us understand how a digital marketing sales funnel works and what specific actions to take to get a repeatable/scalable digital marketing funnel going. They also spoke to us in terms we could understand as non-technical marketers and gave us a lot more confidence in what KPIs we should care about on an ongoing basis.
We highly recommend SFP’s services as a group that understands the big picture and can develop a true strategy. We will be calling on them to help us manage various strategic initiatives in the future.
Other Wins: Brand story clarified & enhanced, sales ops efficiency increased, analytics capabilities amplified, marketing & sales accountability systems implemented.
Brad Coolidge
Founder & Head Chef
Piedmont BBQ Co.
Gourmet, “heat & eat” BBQ boxes shipped nationwide (USA market).
Funnels Fixed to Date:
Top-of-Funnel: Laser-targeted, attention-grabbing headlines & supporting copy: Organic Search, Paid Search, Social Posts (Instagram, Facebook)
Mid-Funnel: Clear, concise, trust-building copy & design: High-Conversion Landing Pages (Shopify)
Bottom of Funnel: Logical product organization with mouth-watering descriptions & incentives to buy now: Shopify Products & Checkout
Re-Sell/Up-Sell: Long-term relationship-building & further educating about value prop: Newsletter (Hubspot), Retargeting (Google)
