Definition: In sales and marketing, “white glove” refers to a high level of service and attention to detail provided to customers.
This approach emphasizes exceptional, personalized customer care, often involving bespoke solutions, proactive communication, and a willingness to go above and beyond to meet customer needs.
The term derives from the idea of white gloves symbolizing meticulousness and superior service, as historically seen in luxury restaurants or hospitality settings.
In practical terms, startups seeking sustainable margins need to choose between setting an expectation of no human support at lower price point or exceptional support at a higher price point.
Taking a white glove approach while pricing at this low price leader is not sustainable.
Use It In a Sentence: Our company’s white glove approach to customer service ensures that each client receives individualized attention, from initial consultation to post-purchase support, guaranteeing a seamless and highly satisfactory experience.
More Definitions: Hero Section Definition, Trophy Logos Definition, Buyer Persona Definition, Hot Wallet Definition, Bleeding Edge Definition, Variable Compensation Definition
Further Reading: Solving Dysfunctions: Eddie Davis on Accountability in “I See Dead People Processes and Technology” Podcast
