Definition: This refers to a last-ditch effort or desperate attempt to achieve a goal. In sales and marketing, it can refer to an unconventional or risky strategy that is used in an attempt to generate leads or sales.
The term comes from American Football, wherein the team with the ball goes for an ultra-long pass with a very low likelihood of success because there’s no time to run higher percentage plays.
Use It In a Sentence: We’re going to have to throw a Hail Mary with this new lead generation strategy, it’s risky, but it’s our last chance.
More Definitions: Fishing in a Barrel Definition, Coffee Is for Closers Definition, Pushing The Envelope Definition, Drinking the Kool-Aid Definition
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