Definition: This phrase is used to describe the tendency to be easily distracted by new and exciting opportunities or technologies, rather than focusing on what is important. It suggests that the speaker is easily swayed by hype and trends, rather than sticking to a solid strategy.
Use It In a Sentence: We keep getting sidetracked by shiny object syndrome, and we need to focus on our core strategy.
More Definitions: Fishing in a Barrel Definition, Coffee Is for Closers Definition, Pushing The Envelope Definition, Drinking the Kool-Aid Definition, White Glove Definition, Gatekeeper Definition and Shopping Cart Abandonment
Useful Posts: What Is This “RevOps” I Keep Hearing About with Mat 0’Connor?
