Definition: Net Revenue Retention (NRR) in sales and marketing refers to a metric that measures the revenue retained from existing customers over a specific period, after accounting for downgrades, churn, and any other reductions in recurring revenue.
It also includes revenue gains from upsells, cross-sells, and any additional purchases made by the existing customer base. NRR is a crucial indicator of customer satisfaction and loyalty, and it provides insights into the long-term financial health and growth potential of a company.
Use it in a Sentence: The company’s focus on exceptional customer service and continuous product improvement was evident in its impressive Net Revenue Retention rate, which consistently exceeded 120%, indicating not only that they retained their existing customers but also successfully expanded their revenue from these customers over time.
More Definitions: KPI Definition, ROI Definition, DAUs Definitions, YoY Definition, ABM Definition, OKRs Definition
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