Definition: Google Tag Manager (GTM) is a free, powerful tool used in sales and marketing to manage and deploy marketing tags (snippets of code or tracking pixels) on a website or mobile app without having to modify the code. It is particularly useful for tracking conversions, site analytics, remarketing, and more.
GTM simplifies the process of implementing analytics and tracking tools, allowing marketers to add or update their own tags for conversion tracking, site analytics, remarketing, and other data collection purposes without needing deep technical knowledge or the involvement of IT resources.
Use it in a Sentence: After integrating Google Tag Manager into our website, we were able to efficiently track various marketing campaigns and gain valuable insights into customer behavior without constantly relying on our IT department for every minor update or change.
Related Definitions: UA Definition, GA Definition, Conversion Definition, Conversion Rate Optimization Definition
Useful Posts: Shane Weaver Talks Content Optimization
