Definition: In sales, a “ghosted prospect” refers to a potential client or customer who initially shows interest in a product or service but subsequently becomes unresponsive to communication attempts without any explanation.
This term captures the situation where sales representatives are unable to continue engagement with the prospect due to their sudden and unexplained lack of response.
Use It In a Sentence: After several promising meetings and email exchanges, the team was puzzled when their once enthusiastic lead turned into a ghosted prospect, no longer replying to any follow-ups or inquiries.
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