GA4 (Google Analytics 4) is the latest version of Google Analytics, a web analytics service offered by Google that tracks and reports website traffic. In the context of sales and marketing, GA4 is particularly significant because it provides a more comprehensive understanding of customer behavior across websites and apps.
Unlike its predecessor, Universal Analytics, GA4 uses an event-based data model to offer more detailed and integrated insights into user interactions. This model enables marketers and sales professionals to better understand the customer journey, optimize marketing campaigns, and make data-driven decisions to improve sales strategies.
Use it in a Sentence: After implementing GA4, our marketing team was able to gain deeper insights into customer behavior, allowing us to tailor our digital campaigns more effectively and see a noticeable increase in sales conversions.
Related Definitions: UA Definition, Google Tag Manager Definition, Conversion Definition, Conversion Rate Optimization Definition, Team Page Definition
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