Definition: This phrase means to make something very easy. In sales and marketing, it can refer to targeting customers who are most likely to make a purchase or using an easy way to reach them.
Use It In a Sentence: We’re fishing in a barrel with this new sales strategy, it’s going to make it very easy for us to hit our targets.
Related Terms: Low-Hanging Fruit Definition, Drilling Down Definition, Boiling the Ocean Definition, Crack the Code Definition, Shiny Object Syndrome Definition, Throwing a Hail Mary Definition
For Further Reading: When Does It Make Sense to Order a Sales Funnel Audit? | How a Broken Sales Funnel Gets Misdiagnosed | Service: Full Sales Funnel Audit & Conversion Rate Optimization Report
