Definition: This is to try to hit a target by firing a lot of shots in a general direction. In sales and marketing, it can refer to a scattergun approach to reaching potential customers, rather than targeting specific demographics or individuals.
Use It In a Sentence: We’re just firing a shotgun with our current advertising campaign, we need to be more specific in targeting potential customers.
More Definitions: Fishing in a Barrel Definition, Coffee Is for Closers Definition, Pushing The Envelope Definition, Drinking the Kool-Aid Definition, Boiling the Ocean Definition, Crack the Code Definition
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