Definition: Display ads are visual advertisements—typically banners, images, or interactive content—shown on websites, apps, or social media to raise awareness, retarget users, or drive traffic and conversions.
Use It In a Sentence: We launched display ads across relevant blogs to increase visibility for our product launch.
Why Display Ads Matter
- Build Awareness: Great for top-of-funnel exposure and brand recall.
- Enable Retargeting: Bring back visitors who didn’t convert the first time.
- Support Multi-Channel Strategy: Display campaigns complement email, search, and social.
- Deliver Visual Impact: Use creative assets to emotionally connect and stand out.
Types of Display Ads
- Banner Ads
Static or animated images placed on high-traffic websites. - Native Display Ads
Designed to blend with the platform’s design for a non-intrusive experience. - Retargeting Ads
Shown to users who have already interacted with your brand. - Dynamic Display Ads
Personalized content based on user behavior (e.g., abandoned cart items). - Video Display Ads
Engaging visual content displayed on YouTube or embedded sites.
Display Ad Optimization Tips
- Use Clear CTAs: Like “Shop Now” or “Get Started.”
- Test Visuals: Try different formats, colors, and layouts.
- Use Targeting Wisely: Layer in demographics, interests, and behavior.
- Leverage Retargeting: Stay top-of-mind with previous site visitors.
- Measure and Refine: Track impressions, CTR, and conversions.
More Definitions
- Programmatic Ads – Automated media buying using algorithms to serve ads in real time.
- Account-Based Advertising – Highly targeted ads tailored to specific high-value accounts.
- Native Ads Strategy – Ads that blend seamlessly into the content of the page.
- Native Advertising – Sponsored content designed to match the look and feel of its platform.
- Ad Serving – Technology that delivers ads to digital platforms and tracks performance.
- Display Advertising Networks – A display advertising network connects advertisers with online publishers
