PACKAGE: Crypto Marketing Services
Get the Crypto Expertise and Growth Your Business Needs
Are you struggling to cut through the noise in an oversaturated crypto market or watching competitors gain traction while your innovative project gets overlooked?
Our crypto marketing services deliver the Web3-native expertise to build genuine community and drive protocol adoption.
If you’re looking for a partner who truly understands DeFi culture, can navigate volatile market cycles, and knows how to build sustainable, tokenomics-driven growth, this service is for you.
BRAND AWARENESS
Our goal is to establish your project as a recognized thought leader in the crypto space, leading to increased credibility, media coverage, and organic interest from qualified investors and users.
COMMUNITY BUILDING
We become an extension of your team, leading Discord and Telegram community management, governance engagement strategies, and authentic relationship building that drives long-term protocol adoption.
GROWTH MARKETING
Want a marketing partner who can drive measurable user acquisition through targeted paid campaigns, SEO optimization, and conversion-focused strategies? Get ready to see sustainable growth and real ROI from your marketing investments.
Book a Free Consultation
You Know How Your Current Marketing Efforts Haven’t Fully Capitalized on the Opportunities in the Crypto Space?
Instead of suffering through:
Getting lost in the continual token launches
Attracting speculators & bot followers
Competing with projects with massive budgets
…Why not have us:
Craft authentic messaging that resonates
Build a community of real users & advocates
Leverage proven marketing strategies to maximize your reach
…That’s Our Crypto Marketing Services
There are Many Professionals with Crypto Experience… But Most are Not Marketers
They succeeded during the speculation boom when hype alone drove growth. But when the market matured, their limitations became clear.
The Uncomfortable Truth: Being Present During a Bull Run Doesn’t Make You a Marketer
- Reality Check: Most “crypto marketing experts” rode the coattails of speculative mania, not strategic marketing. They thrived when blockchain association guaranteed attention and funding. Their “success” came from timing, not understanding customer psychology, conversion optimization, or sustainable growth mechanics.
- Market Shift: Protocol adoption now requires real value creation, not just community hype. Today’s crypto businesses must demonstrate clear utility and compete in an oversaturated market where sophisticated users demand substance over speculation.
- The Gap: The “crypto marketing experts” can’t build sustainable acquisition engines, differentiate in crowded markets, or drive business metrics that matter to investors. When asked to scale beyond existing communities or demonstrate ROI, these professionals struggle. They lack analytical frameworks and strategic thinking for predictable, scalable growth systems.
What Crypto Marketing Services Do We Provide?
We analyze your company and drive growth via…
Market Positioning & Branding
Go-to-Market Strategy & Launch
SEO & Organic Growth Strategy
Community Building & Engagement
Performance Marketing & Paid Media
Content Development
Analytics & Reporting
Influencer & KOL Partnerships
We manage tasks transparently via shared project management boards and provide as much automated and custom reporting as required.
We keep management in the loop at all times and employees on-task and growing their skills.
How We Help
Early Stage
Problem:
No one knows who you are yet. You’re navigating product development, regulatory uncertainty, and investor skepticism—all without a clear brand or community.
Solution:
We help early-stage projects define their market positioning, craft a compelling narrative, and build community foundations on the platforms that matter. We guide token launch strategy and amplify early momentum through content and partnerships.
Results:
Our support has helped early-stage teams quickly establish credibility, attract thousands of engaged followers, and execute successful token launches that exceeded participation goals.
Growth Stage
Problem:
You’ve launched, but growth is uneven. Competition is intense, attention is fragmented, and sustaining traction requires more than a whitepaper and a Discord server.
Solution:
We help growth-stage protocols scale with targeted campaigns, KOL partnerships, and content strategies that increase usage and visibility. We optimize the full funnel, from onboarding flows to brand recall, and strengthen community engagement along the way.
Results:
Our clients have seen meaningful growth in active users, wallet connections, and protocol TVL, often doubling engagement and outperforming market averages during key campaigns.
Mature Protocols
Problem:
Growth has plateaued, your narrative may be stale, and newer competitors are entering the space fast. Meanwhile, managing governance and public perception has become more complex.
Solution:
We help mature protocols evolve their brand positioning, refresh stakeholder communications, and stay top-of-mind in the Web3 conversation. Our team supports governance marketing, reputation management, and ecosystem-level initiatives.
Results:
Through strategic messaging and consistent execution, we’ve helped mature protocols re-engage their communities, increase governance participation, and earn renewed attention from media and institutional players.
How Would You Like to Work with Us?
We’re comfortable across the spectrum.
*Yes, we help marketing agencies, too, and promise not to let anyone know that we helped yours.
Mainstreet to Cutting-Edge Corner Companies Globally Love Our Coaching Approach to Marketing…
Distributed storage.
WEB3
San Francisco
BBQ food boxes.
E-COMMERCE
Atlanta
Lifestyle agency.
AGENCY
New York
Global art platform.
SAAS
Atlanta
QA boot camp.
E-LEARNING
Los Angeles
Accounting services.
PROF SERVICES
Luxembourg
Music platform.
SAAS
Reno
Apprenticeship platform.
SAAS/EDTECH/HRTECH
Miami
Credits & incentives.
PROF SERVICES
5 US Offices
CAD marketplace.
SAAS/MARKETPLACE
Seattle
Fitness CRM.
SAAS/FITTECH
Dubai
Crypto fashion.
E-COMMERCE
Atlanta
Screening platform.
HRTECH
New York City
Services franchisor.
FRANCHISOR
USA/CAN
Custom equipment.
EQUIPMENT
Utah
Review platform.
E-COMMERCE
Atlanta
Corporate art.
SAAS
Atlanta
Decor & lifestyle boutique.
E-COMMERCE
Utah
Fabrication and manufacturing.
FABRICATION
Michigan
Hot tub retailer.
E-COMMERCE
Utah
Performance water bottles.
E-COMMERCE
Vermont
Custom equipment.
EQUIPMENT
Utah
Computer science education.
ED-TECH/CONSULTING
Miami
Get the Crypto Presence and Plan to Fuel Your Success
Crypto Marketing Services Tailored to Your Business Stage and Budget
When you’re looking to succeed in crypto marketing, are you getting advice from traditional marketers who don’t get the difference between authentic community building and paid shill campaigns?
Our Crypto Marketing Services offer battle-tested Web3 marketing expertise and a deep understanding of crypto culture, helping you build genuine brand awareness and foster sustainable community growth. Whether you’re launching your first campaign or scaling to millions of users, our team has navigated multiple market cycles. We can also step in during critical moments like major announcements, crisis communications, or community management emergencies.
Go-to-Market & Launch Strategy
Are you launching a token without a clear roadmap for building genuine demand and avoiding the common pitfalls that kill 90% of new projects?
Our team provides comprehensive launch strategy including whitepaper positioning that resonates with both retail and institutional investors, token release roadmapping across multiple launch mechanisms (ICO, IDO, IEO, STO), and deep market research that identifies your competitive advantages. We coordinate launch marketing calendars, manage influencer relationships, and handle exchange communications to ensure your project launches with maximum impact and sustainable momentum.
Brand Building & Awareness
Want to establish your project as a thought leader in the space rather than just another token launch?
We develop comprehensive brand strategies including crypto-focused PR campaigns distributed through CoinTelegraph, Decrypt, and CoinDesk, along with media relations targeting Web3 journalists and key opinion leaders. Our services include ghostwriting thought leadership content, coordinating founder interviews and AMAs, and managing strategic partnerships with prominent YouTubers, TikTokers, and Twitter personalities who can authentically represent your project to their communities..
Community Growth & Engagement
Struggling to build engaged communities that use your protocol instead of just speculating on your token?
Our community specialists provide hands-on management of Telegram and Discord channels, including moderation, growth strategies, onboarding scripts, and bot setup. We design bounty and airdrop campaigns that drive qualified participation while avoiding abuse, and provide DAO communications support including governance proposal education and voter turnout campaigns that strengthen your decentralized governance.
Performance Marketing
Need to drive targeted traffic and conversions while navigating the complex advertising restrictions that plague crypto projects?
We execute crypto-friendly paid media campaigns on platforms like Coinzilla, Cointraffic, and Brave Ads, while also navigating restrictions on Google, Meta, and Twitter ads for crypto projects. Our services include SEO optimization for Web3 projects with long-tail keyword targeting and technical SEO for dApp indexing, plus landing page and funnel optimization for token launches, staking interfaces, and dApp onboarding flows.
Analytics & Growth Optimization
Are you making marketing decisions based on vanity metrics instead of data that predicts protocol success?
We implement comprehensive analytics frameworks that track real user behavior, conversion funnels, and retention metrics across all your marketing channels. Our team provides detailed reporting on campaign performance, community engagement effectiveness, and ROI analysis for different marketing initiatives. We use on-chain analytics to understand user acquisition costs, lifetime value, and which marketing channels drive the highest-quality users who actually engage with your protocol long-term.
Event Marketing & Conference Strategy
Want to establish thought leadership and build relationships at the industry events that matter?
Our services include comprehensive conference strategy from booth design and speaking opportunities to networking event planning and follow-up campaigns. We coordinate presence at major crypto conferences like Consensus, ETHDenver, and Token2049, manage virtual event marketing including Twitter Spaces and Discord AMAs, and develop educational workshop content that positions your team as industry experts while driving qualified lead generation.
Many firms can’t connect marketing with revenue. When they complete our recommendations, they’re often seeing 2-4X revenue improvement within a quarter and accelerating from there.
How Do You Find Out if Our Crypto Marketing Services Are Right for You?
Step #1: Let’s discuss your needs (Free). Together, we’ll explore:
Your product or service
Your current challenges
Your team & their capabilities
Your goals
Step #2: We’ll give you a quote expressed in $’s/week and hours/week.
Step #3: We integrate with your team and set up shared task (Trello) and KPI monitoring (CRM, etc.).
Step #4: Watch your results grow week on week.
Ready to Find Out if Our Crypto Marketing Services Are Right for You?
Book a Free Consultation:
*Yes, you are welcome to bring real problems to the call. We encourage that. Please share them prior and we can even record the call if you like.
If we don’t think we can give you a dramatic return on investment, we’ll decline your project.
And we’ll tell you why.
Ways We Drive Growth
We analyze your company, get to know your team & systems and provide…
Audience Research
Positioning/ Messaging
Rebranding/ Branding
Marketing Automation
Sales Automation
Marketing Team Management
High-Ticket Closing
Sales Team Management
Biz Dev/Partner Acquisition
Agency Management
Technology Management
Management Analytics
How Are Crypto Marketing Services Delivered?
We integrate our DeFi expertise directly into your protocol operations for engagements that deliver measurable on-chain growth and sustainable tokenomics.
Some protocols achieve product-market fit quickly and transition to internal teams. Others need ongoing support through multiple market cycles, tokenomics iterations, governance evolution, and scaling challenges.
This flexibility lets you either level up your existing team with Web3-native knowledge or bring in specialized DeFi talent for critical growth phases…and everything in between.
“SFP was able to provide a fresh perspective to our marketing and product messaging that will improve our SEO and sales.
I would highly recommend SFP’s services for both new sites that need the attention of an experienced marketer, or older sites that have become outdated and need a refresh.”
Wes Finley, Head of Growth – Protocol Labs
Global Web3 file storage competitor to Amazon Web Services (AWS)
THE CRYPTO MARKETING PROBLEM
Hiring full-time crypto marketing talent is extremely expensive and difficult.
Especially when user acquisition has stalled and you need proven marketing expertise immediately
Project Teams…
Focused on Tasks, But Lack Strategic CIarity & Context
Often deep in development or community moderation, teams may lack the time or experience to craft a scalable growth strategy. Without clarity on key performance indicators like user adoption, token utility, or engagement, effort can get lost in noise.
Founders & Core Contributors…
Know the Vision, But Struggle with Market Traction
Founders may have a bold long-term roadmap, but translating it into everyday content, partnerships, and user growth is challenging, especially while juggling governance, funding, and tech delivery.
Our Crypto Marketing Services Are Here to Provide Clarity and Drive Local Growth
Our experienced local marketing professionals step in to lead your crypto strategy, collaborate with your team, and provide clear reporting to your leadership on progress toward local engagement and growth goals.
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