Table of Contents
The Core Pillars of SEO Strategy
Keyword Research for Fractional SEO Success
Write High-Quality SEO Content
Content Strategy for Fractional SEO Consultants
Crosslinking and Internal Linking for SEO
Building Authority Through SEO Backlinks
Comparing In-House SEO vs Fractional SEO Teams
Why Hire a Fractional SEO Consultant?
Does Your Fractional SEO Team Need In-House Support?
Do We Offer Fractional SEO Services?
Is a Fractional SEO Consultant the Right Choice for You?
Are you wondering whether hiring a fractional SEO consultant could be the smart move for your business? At Sales Funnel Professor, we build 8-figure funnels using SEO, and a fractional SEO consultant plays a crucial role in achieving those results. While we don’t always use the title “Fractional SEO Consultant,” that work is embedded in our services. Our roles as Fractional Chief Marketing Officers and Heads of Growth often include detailed, hands-on SEO strategy.
If you’re new to this concept, check out our guide on how fractional leadership accelerates growth.
When SEO drives your top-of-funnel, the results can be incredible. One client started with only a prototype and a blank domain in May 2024. By month eight, they had over $10 million in SEO pipeline and were closing more than $1 million a month. With PPC and organic social channels boosting visibility, they built a $40 million inbound pipeline. This wouldn’t have been possible without an iconic brand and excellent conversion rate optimization (CRO).
Another client dominates their category in a large metro area. They’re hiring just to keep up with proposal demand. Their deals range from $20,000 to $150,000. These are quality problems that stem from having SEO work properly.
So, would a full-time SEO hire have made sense for these clients? No. Here’s why a fractional SEO consultant was a better fit.
The Core Pillars of SEO Strategy
Think of Google as a digital encyclopedia. The goal of SEO is to help Google recognize your page as the best result for a specific query. In business, this means optimizing for purchase-intent keywords first, then awareness keywords if needed.
Learn more about the fundamentals of SEO strategy and how they impact funnel performance.
Keyword Research for Fractional SEO Success
Good SEO starts with understanding how your business earns revenue. Then, think like your buyer. What would they search for?
Use tools like SEMRush or Ahrefs to identify keywords with real search volume. From that list, find the balance between competitiveness and intent. Prioritize high-intent, low-competition keywords aligned with your ideal customer profile (ICP).
We’ve written a full breakdown on keyword research techniques for scaling organic traffic.
Write High-Quality SEO Content
SEO content isn’t about stuffing keywords—it’s about helping users. Google tracks behavior through Chrome: long time on page and low bounce rates are good signs.
Whenever possible, try to rank landing pages instead of blog posts, as they convert better. Blogs are useful for bringing in traffic, but they’re rarely optimized for conversions.
See how we write content that ranks and converts using real human engagement signals.
Content Strategy for Fractional SEO Consultants
SEO plugins like Yoast SEO and RankMath help you build high-quality content. Shopify lacks robust SEO tools, but external plugins can help.
A solid content strategy starts by identifying gaps and writing valuable, targeted pages to fill them. Over time, your content should form topic clusters that internally link and boost each other.
Check out our article on building SEO topic clusters for faster rankings and better user journeys.
Crosslinking and Internal Linking for SEO
Crosslinks—links between your own pages—pass SEO authority and guide visitors. If a page has no internal links pointing to it, Google may assume it’s unimportant. These are known as orphan pages.
Don’t miss our internal linking best practices to boost SEO performance sitewide.
Building Authority Through SEO Backlinks
Backlinks come from external websites and signal to Google that your page is valuable. Think of backlinks as votes, with university or media sites having more weight.
We break down the difference between backlinks and crosslinks in our link building guide.
Comparing In-House SEO vs Fractional SEO Teams
In-house SEO means hiring specialists—writers, researchers, link builders—full-time. For competitive niches like law or insurance, this makes sense. For example, car accident lawyers in the U.S. spend millions on SEO.
But for many businesses, a fractional SEO consultant provides the same strategic edge without the overhead.
Learn when to choose in-house vs fractional SEO services in different business scenarios.
Why Hire a Fractional SEO Consultant?
The SEO strategist is your most valuable asset. Execution—writing, backlinking, editing—can be handled by part-time contributors.
For less competitive industries, full-time SEO leadership isn’t necessary. We’ve built numerous 7- and 8-figure funnels with lean, fractional teams.
Explore the value of part-time strategic leadership in our post on why fractional CMOs work.
Does Your Fractional SEO Team Need In-House Support?
Not always. Smaller websites require less content. We often write client copy ourselves. This gives us deep insight into their business.
If your internal team wants to participate, we offer training. Upskilling is a key part of our value. We’ve helped clients rank #1 and turn that traffic into 6- and 7-figure deals.
We explain how to collaborate effectively in a hybrid SEO model.
Do We Offer Fractional SEO Services?
Yes—and no.
We begin with a comprehensive sales funnel audit that includes your SEO presence. Then we build long-term partnerships focused on hitting serious revenue milestones.
SEO is top-of-funnel. But real growth happens when every part of your funnel is optimized.
Yes, we offer fractional SEO consulting—but within the context of revenue-first strategy.
You can read more about our approach on the Sales Funnel Professor services page.
