Jodi Sevigny
Jodi Sevigny is a proven marketing leader with over 20 years of marketing experience in the banking industry. Driven by the data, she helps FIs focus limited resources to prioritize growth opportunities, segment the data to more effectively target marketing efforts, and help tie back an ROI to efforts, turning bank marketing teams into a profit center, instead of cost center.
Sevigny spent a decade with Crowe Chizek as a financial institution marketing consultant for FIs across the country, which led her to a series of leadership roles within banks.
She held Marketing Director and various Marketing roles with Byron Bank, Chemical Bank, and spent nearly 9 years at Macatawa Bank in Holland, MI as their Chief Marketing Officer before moving to a fintech, whose go-to-market strategy included bank partnerships.
